Rob Ashelford
www.nesta.org.uk/team/rob-ashelford/
www.nesta.org.uk/team/rob-ashelford/
Pennaeth Nesta Cymru / Head of Nesta Cymru
Rob was Head of Nesta Cymru, responsible for the delivery of Nesta's strategy in Wales.
His team worked across Nesta's three missions, focusing on the areas where we can go further and faster in a devolved context, whilst taking into account the differences that exist across the UK.
Before taking on responsibility for Nesta's strategy in Wales, Rob co-led Y Lab, the public service innovation lab for Wales, and was responsible for the Digital Research and Development Fund for the Arts in Wales, supporting collaborative arts projects that extend audience reach and engagement, or develop new business models for arts organisations, through the use of digital technology.
With a background in the arts and creative industries, Rob's work has focused on supporting people with good ideas to develop them into impactful products, services and initiatives.
Rob completed his BA(hons) in Business Administration at the University of Plymouth in 2002 and an MBA at University of Wales Institute Cardiff in 2010.
