About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

Yini is a designer for the Design & Technology practice and will be working on various projects combining behavioural insights with her service design expertise.

She is seconded from the Behavioural Insights Team and has a background in economics and communications. Yini worked for Calvin Klein and Frog on a variety of UX and service design projects before moving on to a MA Service Design course at UAL. Through the course, she worked with public and third-sector clients creating services for social good and is especially passionate about sustainability and inclusion in arts & culture. 

Outside of work, Yini loves taking photos with her film camera and viewing movies at the British Film Institute. Hit her up if you are into exploring the city and moviegoing or simply having a chat about anything!