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Lubaina leads on innovation competitions, primarily those within financial markets following on from the likes of the first Open Up Challenge.

Lubaina comes from a long and varied career in banking, most recently at Barclays where she created and led Rise, their Open Innovation platform which included building fintech innovation hubs in five countries and running the Barclays Accelerator. She is involved in Women in Fintech initiatives and frequently volunteers her time at events encouraging girls to take up STEM subjects.

In her free time Lubaina travels and cooks often at the same time, she has perfected the art of making macarons, meringues and madeleines (other letters in the alphabet are also in her repertoire). She is also somewhat obsessed with clouds and is a paid up member of the Cloud Appreciation Society which aims to put an end to blue sky thinking.