About Nesta

Nesta is a research and innovation foundation. We apply our deep expertise in applied methods to design, test and scale solutions to some of the biggest challenges of our time, working across the innovation lifecycle.

Ghazal is a Behavioural Scientist at Nesta’s fairer start mission.

She has a strong interest in applying evidence from psychology and behavioural science to design practical solutions for real-world challenges.

Before joining Nesta, Ghazal gained experience in applying behavioural insights across various sectors, including finance, education and public policy, with a focus on improving well-being, sustainability and effective decision-making. During a master’s programme at LSE, she explored the intersection of behavioural science and technology by developing a gamified three-dimensional simulation for workplace training.

Outside of work, Ghazal enjoys reading and hiking — often accompanied by audiobooks on the trail — and spending time with friends, family and a beloved cat.