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Seoana's role is to help develop and implement the digital communications and engagement strategy across Nesta Challenges.

This includes writing and editing content for Nesta Challenges' website, newsletter and social media channels, as well as supporting the growth of an engaged community of solvers. 

Seoana's background is in publishing and digital marketing and she most recently worked within the communications and campaigns team at a London council. A key part of her role there was to develop the council's social media channels, creating a more consistent content schedule and establishing a trusted brand identity. She also has extensive experience managing digital communications campaigns from conception through to evaluation and a proven track record of creating engaging content for online audiences. 

In her spare time, Seoana can most likely be found at the gym, either sweating through a spin class or finding her inner calm at a yoga session. She is also a self-confessed bookaholic and will always have at least a couple of books on the go at any one time - one of which is usually Harry Potter.