About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

At Challenge Works, Gabi is an On Purpose associate, working with the Smart Data Challenge Prize team.

Gabi spent nearly a decade working with John Lewis across marketing, strategy and innovation roles. She had the privilege of working on several high-profile projects: from Cannes Lions-worthy Christmas campaigns to award-winning beauty recycling schemes and the development of new CRM technology. She began her career in advertising, working on a range of clients from automotive to FMCG.  

Gabi has become increasingly interested in the role of innovation in helping solve problems affecting millions and is looking forward to learning more about the role of challenge prizes. 

Gabi holds a first-class BA in History and French from the University of Leeds, alongside service design qualifications from INSEAD Business School and the University of the Arts London.

Outside of work, she is a keen skier and tennis player and also enjoys practising her French with those willing to tolerate it.