About Nesta

Nesta is a research and innovation foundation. We apply our deep expertise in applied methods to design, test and scale solutions to some of the biggest challenges of our time, working across the innovation lifecycle.

Elin joined Nesta in January 2022 and is the mission communications lead for Nesta's sustainable future team.

Elin develops and leads the strategic communications activity and the delivery of communication plans for all sustainable future projects across the UK.

She developed and delivered the campaign for Nesta's award-winning Money Saving Boiler Challenge in 2022/23 to help 3 million households save money during the cost of living crisis. She has also led a project to group the GB population into eight segments, based on their relationships to heat pumps, identifying their motivations, lifestyles and barriers to adoption.

Elin set up and chairs the cross sector group for consumer-facing advice on low-carbon heating.

Elin has worked in communications since 2006 across sectors including education, housing, police and government. Her background is in media relations and designing and delivering marketing campaigns including Wales-wide campaigns to support social housing tenants preparing for Universal Credit and national behaviour change campaigns to tackle vehicle tax evasion.

In her own time, Elin is likely to either be supporting one of her children's sports teams or getting outside with her family in the beautiful Swansea countryside on her doorstep.