Digital technology has created a new entrepreneurial crowd – YouTube millionaires, for example, while not common, are appearing. Content is King, but monetising that content through digital distribution channels is common sense.

While the big hitters in the cultural sector have harnessed technologies to expand audience reach and generate income, smaller cultural organisations often feel that the investment and knowledge required is too daunting to even contemplate. However, with a little bit of planning and the right support, any cultural organisation can tap into distribution models that are size and art form appropriate.

In addition to this video we have produced an online guide called Making Digital Work: Business Models and a toolkit to help you with digital decision making.

After all, you’ve got some great art/music/literature/performance/artefacts why shouldn’t you share them as widely as possible and make some money at the same time?