Content is King, but monetising that content is common sense. We explore what distribution and business models can do for the cultural sector.
Digital technology has created a new entrepreneurial crowd – YouTube millionaires, for example, while not common, are appearing. Content is King, but monetising that content through digital distribution channels is common sense.
While the big hitters in the cultural sector have harnessed technologies to expand audience reach and generate income, smaller cultural organisations often feel that the investment and knowledge required is too daunting to even contemplate. However, with a little bit of planning and the right support, any cultural organisation can tap into distribution models that are size and art form appropriate.
After all, you’ve got some great art/music/literature/performance/artefacts why shouldn’t you share them as widely as possible and make some money at the same time?