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Briefing: Inside the Datavores

How data and online analytics affect business performance

This briefing paper describes the background, data, method and findings of our analysis of the link between data activity and business performance.

Key Findings

  • Using data has a positive impact on the business bottom line
  • Businesses that use their data more intensively are 8% more productive
  • Businesses that perform deeper analyses of their data see a boost in profits of £3,180 per employee.
  • Businesses that empower employees to act on their data benefit from this data four times as much as those that don’t

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line.

In this briefing, we summarise the findings of an econometric analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online (for a full description of our method and findings, see the full technical report)

Authors
Hasan Bakhshi, Albert Bravo-Biosca and Juan Mateos-Garcia
 

Authors

Juan Mateos-Garcia

Juan Mateos-Garcia

Juan Mateos-Garcia

Director of Innovation Mapping

Juan leads a team of data scientists, developers, visualisers and innovation experts who use new datasets, analytics methods and visualisation tools to inform innovation policy.

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Albert Bravo-Biosca

Albert Bravo-Biosca

Albert Bravo-Biosca

Director, Innovation Growth Lab

Albert is Director of the Innovation Growth Lab at Nesta. The Innovation Growth Lab (IGL) is a global collaboration of governments, foundations and researchers that develops and test...

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Hasan Bakhshi

Hasan Bakhshi

Hasan Bakhshi

Executive Director, Creative Economy and Data Analytics

Hasan leads Nesta's creative and digital economy policy and research.

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