This briefing paper describes the background, data, method and findings of our analysis of the link between data activity and business performance.

Key Findings

• Using data has a positive impact on the business bottom line
• Businesses that use their data more intensively are 8% more productive
• Businesses that perform deeper analyses of their data see a boost in profits of £3,180 per employee.
• Businesses that empower employees to act on their data benefit from this data four times as much as those that don’t

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line.

In this briefing, we summarise the findings of an econometric analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online (for a full description of our method and findings, see the full technical report)

Authors
Hasan Bakhshi, Albert Bravo-Biosca and Juan Mateos-Garcia