Creative and artistic endeavours have the power to unite and engage an increasingly atomised society, change behaviour at the individual and collective levels and drive economic growth and national competitive advantage.
However, our horizon scan - Experimental Culture - for Arts Council England, highlights the high levels of economic inequality and compromised social mobility in the UK and begins to make the case for an arts and culture sector that thinks differently about its social impact.
We see huge opportunities where creativity meets technology to generate social impact - and over the years we have backed dozens of projects testing new uses of digital technology.
Nesta has launched Amplified, a pilot programme, to encourage the development of creative digital ideas that generate a positive social outcome. We are offering £10,000 of grant funding to cultural and creative organisations to develop digital ideas. The ideas can be anything from a game to an interactive installation, as long as it seeks to generate a direct social outcome. The social outcomes can be anything from increasing community cohesion to reducing the consumption of single use plastics. The Amplified pilot will support the development of digital ideas through a number of activities:
- Funding – aimed at specific digital projects, aligned with a direct beneficiary outcome
- Mentoring - from industry leaders to help nurture and support the ideas
- Six months of structured support - intensive support, two days per month, for six months; providing opportunities for you to gain new skills, network with other Amplified innovators and focus completely on the development of your idea (similar to an incubator or accelerator)