We are disappointed by plans to delay important restrictions on multi-buy deals and advertising on TV and online for unhealthy food and drinks. These delays will weaken the UK government's commitment to tackle obesity, a major driver of poor health and inequality.

Our research into the marketing targeted at young people online found that:

  • Young people from lower-income families reported seeing 50% more unhealthy marketing than their peers. Delaying restrictions on marketing and promotions of unhealthy food and drink could further increase inequalities and worsen health outcomes
  • More than 65% of teenagers who took part in our study agreed that the government should take action to ban online marketing. Young people support the government taking action to stop them being bombarded with advertising for less healthy food and drink
  • The majority of less healthy adverts teenagers collected will be covered by the ban. Of the less healthy food and drink adverts analysed by our study, over 60% were identified as paid for product advertising, which will be included in the remit of the ban

We need to invest in making healthy food choices easy and accessible for everyone. There are better ways to tackle household bills than with unhealthy multi-buy offers. Policy change is a vital part of the transformation we need. We urge the UK government to stick with its commitments and introduce the planned restrictions in January 2023.

#ChildHealthUturn #AdEnough