About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

A future government should prioritise the creation of one million new creative jobs by 2030. There are some 2.6 million jobs in the UK’s creative economy, growing at around three times the rate of the workforce as a whole. Within this, 1.8 million are employed in creative jobs. These are – in the main – high-skilled, knowledge-intensive and resilient to future automation. But there are barriers to the growth of this key UK strength.

Supported by findings from a new research report with Carl Benedikt Frey and Michael Osborne from Oxford Martin School at Oxford University - which was launched at the event - we presented Nesta’s recommendations for how the government can grow the UK’s creative economy.

This event brought together policymakers, entrepreneurs, industry leaders, and artists and cultural organisations to discuss what government can do to help grow the creative economy.


Baroness Beeban Kidron

Award-winning film maker and campaigner

Visual Artist

Jane Wilson

Piers Linney

Tech entrepreneur and Dragons Den dragon

Deborah Bull

Director, Culture at King's College London and former creative director of Royal Opera House and Royal Ballet Principal

Mark d’Inverno

Professor of Computer Science at Goldsmiths and jazz pianist