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The creative economy and the future of employment

This paper looks at why the UK needs one million new creative jobs by 2030 and offers five sets of policy recommendations for government to achieve this.

This paper looks at why the UK needs one million new creative jobs by 2030 and offers five sets of policy recommendations for government to achieve this.

Key Recommendations

  1. The government should end the bias against multi–disciplinary education in our education system – turning STEM into STEAM (Science, Technology, Engineering, Arts and Mathematics).
  2. BIS and DCMS should establish a competitive £100 million strategic fund using Regional Growth Fund money to develop creative clusters outside London, with matched funding from the private sector, local authorities and cultural funders.
  3. The government should ensure that the UK’s digital infrastructure allows creative businesses to develop the next generation of world–beating content, services and apps by creating a £100 million Ultrafast Digital Infrastructure Demonstrator fund.
  4. Public funders should make their arts funding go further by promoting new and innovative financing models.
  5. The government should establish a National Lottery distributor for the video games industry, following the model of the BFI.

Authors
Hasan Bakhshi and George Windsor

Authors

George Windsor

George Windsor

George Windsor

Senior Policy Researcher

George was a Senior Policy Researcher in the Creative and Digital Economy team.

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Hasan Bakhshi

Hasan Bakhshi

Hasan Bakhshi

Centre Director, Creative Industries Policy and Evidence Centre (PEC); and Executive Director, Creative Economy and Data Analytics, Nesta

Hasan oversees Nesta's creative economy policy, research and practical work.

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