This guide shows how the Creative Credits scheme creates innovation in small and medium sized businesses (SMEs).

Key findings:

• The Creative Credits scheme has so far demonstrated various benefits for SMEs, including enabling projects that otherwise wouldn’t have taken place.
• It is the first scheme that seeks to harness the expertise and innovative potential of the creative industries to SME growth.
• The Creative Credits model does not directly broker relationships between SMEs and creative servicers. This means it is less costly to run than other knowledge transfer schemes.
• The end-to-end delivery process is relatively straightforward. Case studies demonstrate how the model works in practice and supports SMEs.

A Guide to Creative Credits describes a new model for supporting innovation and growth within small to medium enterprises (SMEs) through knowledge transfer from creative businesses.

Nesta has produced The Guide for policymakers and agencies who might wish to adopt the model and develop their own scheme to harness the innovative potential of creative businesses for wider economic growth.

Author:

Nesta