Why are we doing this?
Older people are more at risk of social isolation than the general population. Evidence suggests that supporting older people to participate fully in social life will help them to remain active and healthy for longer into later life.
At the same time, reducing social isolation requires meaningful engagements and social experiences. A key value proposition of ICT is its ability to connect people and communities. Digital technologies can therefore act as a broker for social experiences that are stimulating and improve wellbeing.
There is a need for digital products and services targeting the 65-plus market segments that facilitate real world interactions to improve quality of life, and are designed and promoted appropriately for the aspirations of these consumer groups.
What are we doing?
The second Smart Ageing Prize is looking for solutions with the following characteristics:
Use of innovative digital technologies to engage older adults in social and stimulating activities, promoting active and connected ageing.
Short time to market (not more than 18 months) following the award of the prize
Co-designed with users, the final solution is capable of delivering a measurable improvement in the number of older adults participating in social activities.
The Challenge Prize will not award solutions such as medical devices or those that focus solely on health and care needs.
After the deadline on Friday 30 March 2018, the judging panel will select 15 semi-finalists to attend a mentoring academy in Brussels. Semi-finalists will be expected to bring a working prototype to demonstrate at the event, for which product/prototype development grants of €500 are available.
Each team will be matched with a specialist coach to guide them through improving the business proposition, testing with end users and evidencing the impact of the solution.
Supported by their coach, each semi-finalist will submit a detailed business plan, outlining their proposed route to market within 18 months following the awarding of the prize and their plan to create a sustainable business model.
From the business plans, the judges will select five top finalists to attend an awards ceremony, to be held at the annual AAL Forum in October 2018. At the awards, a top prize of €35,000, a second prize of €10,000 and a judges’ choice award of €5,000 will be announced.
Applications are open until Friday 30 March 2018.
About the AAL Programme
The Active and Assistive Living (AAL) Programme is a €700 million funding initiative focused exclusively on developing ICT solutions for active and healthy ageing. The overall objective of AAL is to enhance the quality of life of older adults while strengthening the industrial base in Europe through the use of ICT.