Sarah is a designer, CEO, serial idea generator, and co-founder of CycleHack and Snook, among other initiatives
CycleHack is a global movement that empowers people to design and test new ideas to improve the experience of cycling. Sarah launched the movement with a one-off 48 hour cycling hackathon in Glasgow in 2014, along with co-founders Matthew Lowell and Johanna Holtan. The aim was to bring together people who had great ideas, with people who had the skills and expertise to bring those ideas to life.
From small beginnings, CycleHack has grown to support hundreds of CycleHackers in over 50 cities worldwide; from Amsterdam, to Chennai, San Francisco, Vancouver and Mexico City. Back in the UK, and in 2017 Sarah and CycleHack met with London Midlands train line - along with local planners and citizens - to redesign the way citizens can transport their bikes on trains. Ideas included new station locks to make sure bikes stay secure, a rewards system for cycling and improved bike signage, among others.
“I really love cycling, but it's difficult for lots of people. When I lived in Glasgow I went along to a councilors’ meeting where they were introducing some new cycling plans for the city. It just wasn't co-creative... I wanted to design a platform that allows the state to work with citizens to look more holistically at the end-to-end experience of cycling. My whole thing is about platform design and network building. We don't need to be the person who owns the concept, we drive the network that develops the concept.”
I wanted to design a platform that allows the state to work with citizens to look more holistically at the end-to-end experience of cyclingSarah Drummond
As CEO of Snook - an award winning global design consultancy based in London and Glasgow - Sarah has helped a variety of organisations redesign a wide array of user experiences. From health services to educational programmes, retail experiences to constitutional and democratic processes, and has pitched and provided creative direction across all of Snook’s project portfolio.
Separately, she has spoken on global stages around the world from Japan to Oman, America to Australia and has taught at leading educational institutions from RMIT University, Melbourne to the Glasgow School of art, coaching the next generation of designers and makers.