Natalie is an environmental campaigner revolutionising the way we think about plastic pollution
Natalie is an award winning environmental campaigner and the founder of City to Sea, a non-profit that runs campaigns to stop plastic pollution.
After watching a harrowing video trailer that showed the impact of plastic pollution on albatrosses, Natalie was spurred to take action. This life changing clip, led to a crowdfunding campaign and a failed music video, but the initial support and connections made through the crowdfunding campaign provided the momentum for the formation of City to Sea.
Drawing on her background in television, Natalie uses engaging and humorous methods to highlight serious environmental threats, with videos being an essential part of the campaigns. As part of the most recent campaign, Unflushables (focused on raising awareness of plastic pollution from toilets), Natalie stars in the videos Don’t Believe the Wipe and Dirty Flushing - the dump of your life (a Dirty Dancing spoof).
I’ve had people I wouldn’t expect coming up to me and telling me they’re reducing plastic consumption and are making their own beeswax wraps.
Natalie is also the driving force behind several other campaigns including Refill, which began in Bristol and established a network of 12,000 free water refill points, and #SwitchtheStick, which resulted in all nine major UK retailers committing to switch from plastic to paper cotton buds.
As plastic pollution is a problem on a global scale, Natalie has plans underway to expand into Europe with Refill, Greece and the Refill app translated into several languages. Education programmes are also a key focus moving forward.
“The campaigns have been impacting all sorts of people. I’ve had people I wouldn’t expect coming up to me and telling me they’re reducing plastic consumption and are making their own beeswax wraps. It’s a movement that really connects people."