About Nesta

Nesta is a research and innovation foundation. We apply our deep expertise in applied methods to design, test and scale solutions to some of the biggest challenges of our time, working across the innovation lifecycle.

The rise of Serious Games.

This event examined how games and games technologies are being brought into 'serious' areas, as well as how serious tasks are being made more game-like. More specifically, we outlined three specific ways that games can be adopted by other sectors:

  • by generating positive side effects from gameplay;
  • by creating technology that can be reused;
  • and by increasing engagement with a problem or activity.

Speakers

Mary Matthews

Blitz Games Studios

Alex Fleetwood

Hide and Seek