For startups, the benefits associated with collaborating with corporates are clear. However, entrepreneurs face several challenges in working with corporates, often arising from a misconception of corporates and their processes.
These three tools will help you better understand corporates and better exploit the benefits of good collaboration:
Many different types of interaction are possible between corporates and startups, each with their own specific challenges. This tool explains these different interactions, the barriers to be aware of and gives recommendations on how to overcome them.
Partnerships are one way in which startups may interact with corporates. However, there are several different partnership structures that corporates may use to work with startups, varying by the level in which the startup is integrated into the corporate. This tool explains the various partnership types of increasingly intense integration.
Procurement from a corporate partner can be the tipping point between success and failure. However, startups often do not understand the procurement process of corporates. This tool explains a simplified, generic procurement process.
Photo Credit: Galymzhan Abdugalimov, Creative Commons 2.0 license