There is a small group of ‘overnight electricity consumers’
Profile 9 represents a small group of 'overnight electricity consumers'
Image Description
A line chart, titled "Profile 9 represents a small group of ‘overnight electricity consumers'", shows the average daily electricity consumption curve for profile 9, with the x-axis showing time of day and the y-axis shows electricity consumption in Wh. This profile's consumption peaks overnight.
The footnote highlights the data source, Smart Energy Research Lab Observatory data and that "For the purpose of this analysis, we focused on the period between July 2023 and June 2024. Results are based on a sample of 5,994 households, designed to represent Great Britain across regions and Index of Multiple Deprivation (IMD) quintiles."
Profile 9, representing 3% of households, is the group of "overnight electricity consumers". This group's consumption peaks overnight, likely driven by electric vehicle ownership (over 60% own an EV) and battery storage (at least 8%). These are affluent, high-tech households, with many owning solar panels (over 21%) and air conditioning (over 10%). They tend to be larger families (over 64% have three or more occupants) residing in detached properties (over 50%).
It's worth noting that smaller profiles like profile 9 are often easier to characterise because their specific technology ownership provides clearer distinguishing features. These smaller profiles also represent ‘emergent’ profiles that will grow over time.
