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Survey of creative businesses

01 March 2006
1 min read
Full report

Survey of creative businesses

Full report (432.6 KB)

A survey of creative businesses to determine what forms of investment and support are the most effective for them.

A survey of creative businesses to determine what forms of investment and support are the most effective for them.

Key findings:

  • There is a lack of private investment and business support for creative businesses
  • More consistent investment and development services for new creative businesses are needed
  • A greater focus on commercial potential of creative businesses is required

The survey interviewed around 1,000 CEOs of small and medium-sized creative businesses to find out what forms of investment and business support are the most effective for this sector.

Author: 
Nesta and ICM Research

Survey of creative businesses*

* The following text has been generated automatically from a PDF document. Please bear in mind that there may be some discrepancies between the original document and the automatically generated content. The original PDF is available to download and refer to.

Survey of creative businesses

* The following text has been generated automatically from a PDF document. Please bear in mind that there may be some discrepancies between the original document and the automatically generated content. The original PDF is available to download and refer to.

-% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -

Table 7: Q5 For which, if any, of the following has your business established financial goals for the future? - Profit (by Company Size and Turnover)

Base: All who said yes at Q4

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 374 80 59 48 52 85 46 48 62 61 80 83
Yes 327 68 53 39 42 79 43 40 50 55 72 74
87% 85% 90% 81% 81% 93% 93% 83% 81% 90% 90% 89%
CD
No 43 12 5 9 9 5 2 8 11 6 7 8
11% 15% 8% 19% 17% 6% 4% 17% 18% 10% 9% 10%
EF EF
Don't know 4 1 - 1 - 1 1 - 1 - 1 1
1% -% 2% -% 2% 1% 2% -% 2% -% 1% 1%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 8: Q5 For which, if any, of the following has your business established financial goals for the future? - Returning earnings to shareholders (by Sex, Age, Region, and Sector)

Base: All who said yes at Q4

Sex Age Region Sector Interactive software
TOTAL Male Female 18-34 35-44 45-54 55+ North Mid lands South All busin esses Total Hi-tech busin esses Total creative busin esses Crea tive Advert ising Design Film & video Total Leisure only Non- leisure Music TV & radio High tech
Significance Level: 95% A B C D E F G H J K L M N O P Q *R *S T *U V
Total 374 303 71 70 104 112 76 90 104 174 374 201 173 154 36 33 38 30 11 19 30 6 201
Yes 106 89 17 20 27 32 20 29 27 49 106 61 45 36 10 7 9 11 2 9 6 2 61
28% 29% 24% 29% 26% 29% 26% 32% 26% 28% 28% 30% 26% 23% 28% 21% 24% 37% 18% 47% 20% 33% 30%
No 255 206 49 47 72 77 55 56 76 118 255 133 122 112 25 25 26 19 9 10 23 4 133
68% 68% 69% 67% 69% 69% 72% 62% 73% 68% 68% 66% 71% 73% 69% 76% 68% 63% 82% 53% 77% 67% 66%
Don't know 13 8 5 3 5 3 1 5 1 7 13 7 6 6 1 1 3 - - - 1 - 7
3% 3% 7% 4% 5% 3% 1% 6% 1% 4% 3% 3% 3% 4% 3% 3% 8% -% -% -% 3% -% 3%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 8 (Continuation): Q5 For which, if any, of the following has your business established financial goals for the future? - Returning earnings to shareholders (by Company Size and Turnover)

Base: All who said yes at Q4

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 374 80 59 48 52 85 46 48 62 61 80 83
Yes 106 13 11 18 10 32 19 7 11 16 23 36
28% 16% 19% 38% 19% 38% 41% 15% 18% 26% 29% 43%
ABD ABD ABD GHI
No 255 64 44 30 40 50 26 39 48 44 54 45
68% 80% 75% 63% 77% 59% 57% 81% 77% 72% 68% 54%
CEF EF K K K
Don't know 13 3 4 - 2 3 1 2 3 1 3 2
3% 4% 7% -% 4% 4% 2% 4% 5% 2% 4% 2%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 9: Q5 For which, if any, of the following has your business established financial goals for the future? - Selling the company (by Sex, Age, Region, and Sector)

Base: All who said yes at Q4

Sex Age Region Sector Interactive software
TOTAL Male Female 18-34 35-44 45-54 55+ North Mid lands South All busin esses Total Hi-tech busin esses Total creative busin esses Crea tive Advert ising Design Film & video Total Leisure only Non- leisure Music TV & radio High tech
Significance Level: 95% A B C D E F G H J K L M N O P Q *R *S T *U V
Total 374 303 71 70 104 112 76 90 104 174 374 201 173 154 36 33 38 30 11 19 30 6 201
Yes 68 61 7 8 17 22 17 16 19 32 68 39 29 26 7 8 5 4 1 3 3 2 39
18% 20% 10% 11% 16% 20% 22% 18% 18% 18% 18% 19% 17% 17% 19% 24% 13% 13% 9% 16% 10% 33% 19%
B
No 298 236 62 62 81 89 58 70 85 138 298 156 142 127 28 25 33 25 10 15 27 4 156
80% 78% 87% 89% 78% 79% 76% 78% 82% 79% 80% 78% 82% 82% 78% 76% 87% 83% 91% 79% 90% 67% 78%
H
Don't know 8 6 2 - 6 1 1 4 - 4 8 6 2 1 1 - 1 1 - 1 - - 6
2% 2% 3% -% 6% 1% 1% 4% -% 2% 2% 3% 1% 1% 3% -% -% 3% -% 5% -% -% 3%
CE

Columns Tested: A, B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 9 (Continuation): Q5 For which, if any, of the following has your business established financial goals for the future? - Selling the company (by Company Size and Turnover)

Base: All who said yes at Q4

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 374 80 59 48 52 85 46 48 62 61 80 83
Yes 68 7 9 10 8 24 8 4 10 9 13 24
18% 9% 15% 21% 15% 28% 17% 8% 16% 15% 16% 29%
A GI
No 298 73 49 37 41 58 38 44 51 51 64 57
80% 91% 83% 77% 79% 68% 83% 92% 82% 84% 80% 69%
CDE E K K
Don't know 8 - 1 1 3 3 - - 1 1 3 2
2% -% 2% 2% 6% 4% -% -% 2% 2% 4% 2%
A

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 10: Q6 Are any of the financial goals included in a formal business plan or strategy? (by Sex, Age, Region, and Sector)

Base: All who said yes at Q4

Sex Age Region Sector Interactive software
TOTAL Male Female 18-34 35-44 45-54 55+ North Mid lands South All busin esses Total Hi-tech busin esses Total creative busin esses Crea tive Advert ising Design Film & video Total Leisure only Non- leisure Music TV & radio High tech
Significance Level: 95% A B C D E F G H J K L M N O P Q *R *S T *U V
Total 374 303 71 70 104 112 76 90 104 174 374 201 173 154 36 33 38 30 11 19 30 6 201
Yes 237 196 41 47 68 66 47 56 68 112 237 122 115 103 29 19 24 18 6 12 19 6 122
63% 65% 58% 67% 65% 59% 62% 62% 65% 64% 63% 61% 66% 67% 81% 58% 63% 60% 55% 63% 63% 100% 61%
JKO
No 129 104 25 21 33 44 29 32 36 56 129 74 55 49 7 12 14 11 5 6 11 - 74
34% 34% 35% 30% 32% 39% 38% 36% 35% 32% 34% 37% 32% 32% 19% 36% 37% 37% 45% 32% 37% -% 37%
N
Don't know 8 3 5 2 3 2 - 2 - 6 8 5 3 2 - 2 - 1 - 1 - - 5
2% 1% 7% 3% 3% 2% -% 2% -% 3% 2% 2% 2% 1% -% 6% -% 3% -% 5% -% -% 2%
A

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 10 (Continuation): Q6 Are any of the financial goals included in a formal business plan or strategy? (by Company Size and Turnover)

Base: All who said yes at Q4

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 374 80 59 48 52 85 46 48 62 61 80 83
Yes 237 47 30 27 33 63 36 19 39 34 51 69
63% 59% 51% 56% 63% 74% 78% 40% 63% 56% 64% 83%
ABC ABC G G GHIJ
No 129 32 27 21 18 21 7 29 21 27 27 12
34% 40% 46% 44% 35% 25% 15% 60% 34% 44% 34% 14%
EF EF EF F HJK K K K
Don't know 8 1 2 - 1 1 3 - 2 - 2 2
2% 1% 3% -% 2% 1% 7% -% 3% -% 3% 2%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 11: Q7 What percentage increase in turnover will your company achieve if you meet your financial goals? (by Sex, Age, Region, and Sector)

Base: All who said yes at Q4

| | | | | Sex | | Age | | | | Region | | | | Sector | | | | Interactive software | | | | | | | |:------------------|:--------|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----|:----| | | TOTAL | Male | Female | 18-34 | 35-44 | 45-54 | 55+ | North | Mid lands | South | All busin esses | Total Hi-tech busin esses | Total creative busin esses | Crea tive | Advert ising | Design | Film & video | Total | Leisure only | Non- leisure | Music | TV & radio | High tech | | Significance Level: 95% | A | B | C | D | E | F | G | H | J | K | L | M | N | O | P | Q | R | S | T | U | V | | Total | 374 | 303 | 71 | 70 | 104 | 112 | 76 | 90 | 104 | 174 | 374 | 201 | 173 | 154 | 36 | 33 | 38 | 30 | 11 | 19 | 30 | 6 | 201 | | 1-5% | (3) | 15 | 10 | 5 | 3 | 3 | 3 | 6 | 2 | 8 | 5 | 15 | 9 | 6 | 6 | 1 | 2 | 1 | - | - | - | 2 | - | 9 | | | 4% | 3% | 7% | 4% | 3% | 3% | 8% | 2% | 8% | 3% | 4% | 4% | 3% | 4% | 3% | 6% | 3% | -% | -% | -% | 7% | -% | 4% | | 6-10% | (8) | 39 | 37 | 2 | 9 | 6 | 14 | 8 | 12 | 13 | 13 | 39 | 26 | 13 | 13 | 5 | 1 | 2 | 3 | 3 | 1 | 1 | 26 | | | 10% | 12% | 3% | 13% | 6% | 13% | 11% | 13% | 13% | 7% | 10% | 13% | 8% | 8% | 14% | 3% | 5% | 10% | 27% | -% | 3% | 17% | 13% | | | B | | | | | | | | | | | | | | | | | | | | | | | 11-15% | (13) | 29 | 28 | 1 | 6 | 4 | 10 | 9 | 9 | 10 | 10 | 29 | 21 | 8 | 8 | 2 | 3 | 2 | 1 | 1 | - | - | 21 | | | 8% | 9% | 1% | 9% | 4% | 9% | 12% | 10% | 10% | 6% | 8% | 10% | 5% | 5% | 6% | 9% | 5% | 3% | 9% | -% | -% | -% | 10% | | | B | | | D | | | | | | | L | | | | | | | | | | | | 16-20% | (18) | 39 | 33 | 6 | 6 | 15 | 9 | 7 | 9 | 5 | 24 | 39 | 18 | 21 | 18 | 6 | 5 | 4 | 4 | 1 | 3 | 1 | 1 | 18 | | | 10% | 11% | 8% | 9% | 14% | 8% | 9% | 10% | 5% | 14% | 10% | 9% | 12% | 12% | 17% | 15% | 11% | 13% | 9% | 16% | 3% | 17% | 9% | | | | | | | | H | | | | | | | | | | | | | | | | | | 21-25% | (23) | 33 | 25 | 8 | 3 | 9 | 10 | 11 | 7 | 11 | 14 | 33 | 15 | 18 | 16 | 3 | 3 | 4 | 3 | 1 | 2 | 5 | - | 15 | | | 9% | 8% | 11% | 4% | 9% | 9% | 14% | 8% | 11% | 8% | 9% | 7% | 10% | 10% | 8% | 9% | 11% | 10% | 9% | 11% | 17% | -% | 7% | | | C | | | | | | | | | | | | | | | | | | | | | | 26-30% | (28) | 20 | 16 | 4 | 4 | 7 | 6 | 3 | 3 | 4 | 13 | 20 | 7 | 13 | 12 | 4 | 4 | 1 | 2 | 1 | 1 | 2 | - | 7 | | | 5% | 5% | 6% | 6% | 7% | 5% | 4% | 3% | 4% | 7% | 5% | 3% | 8% | 8% | 11% | 12% | 3% | 7% | 9% | 5% | 7% | -% | 3% | | | | | | | | | | | | K | K | | | | | | | | | | | | | 31-40% | (36) | 15 | 9 | 6 | 1 | 7 | 2 | 5 | 4 | 6 | 5 | 15 | 6 | 9 | 8 | 2 | 2 | - | 1 | - | 1 | 4 | - | 6 | | | 4% | 3% | 8% | 1% | 7% | 2% | 7% | 4% | 6% | 3% | 4% | 3% | 5% | 5% | 6% | 6% | -% | 3% | -% | 5% | 13% | -% | 3% | | | A | | | | | | | | | | | | | | | | | V | | | | | | | 41-50% | (46) | 27 | 18 | 9 | 5 | 9 | 7 | 5 | 5 | 8 | 14 | 27 | 8 | 19 | 18 | 2 | 6 | 5 | 2 | 1 | 1 | 4 | - | 8 | | | 7% | 6% | 13% | 7% | 9% | 6% | 7% | 6% | 8% | 8% | 7% | 4% | 11% | 12% | 6% | 18% | 13% | 7% | 9% | 5% | 13% | -% | 4% | | | A | | | | | | | | | | | K | K | | | | JK | K | | | | V | | | 51-60% | (56) | 8 | 7 | 1 | 1 | 2 | 2 | 3 | 2 | - | 5 | 8 | 5 | 3 | 3 | - | - | 3 | - | - | - | - | - | 5 | | | 2% | 2% | 1% | 1% | 2% | 2% | 4% | 2% | -% | 3% | 2% | 2% | 2% | 2% | -% | -% | 8% | -% | -% | -% | -% | -% | 2% | | | | | | | | | | | | | | JL | | | | | | | | | | | | 61-70% | (66) | 1 | 1 | - | - | - | 1 | - | - | - | 1 | 1 | 1 | - | - | - | - | - | - | - | - | - | - | 1 | | | *% | *% | -% | -% | -% | 1% | -% | -% | -% | *% | *% | 1% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | *% | | 71-80% | (76) | 4 | 3 | 1 | - | 2 | 2 | - | 1 | - | 2 | 4 | 3 | 1 | 1 | - | - | - | 1 | - | 1 | - | - | 3 | | | 1% | 1% | 1% | -% | 2% | 2% | -% | 1% | -% | 2% | 1% | 1% | 1% | 1% | -% | -% | -% | 3% | -% | 5% | -% | -% | 1% | | 81-90% | (86) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | | | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | -% | | 91-100% | (96) | 11 | 11 | - | 3 | 4 | 4 | - | 2 | 2 | 4 | 11 | 5 | 6 | 5 | 2 | - | 1 | 1 | - | 1 | 1 | 1 | 5 | | | 3% | 4% | -% | 4% | 4% | 4% | -% | 2% | 2% | 4% | 3% | 2% | 3% | 3% | 6% | -% | 3% | 3% | -% | 5% | 3% | 17% | 2% | | 101%+ | (105) | 41 | 37 | 4 | 10 | 8 | 11 | 12 | 13 | 10 | 17 | 41 | 25 | 16 | 13 | 3 | 1 | 7 | 3 | - | 3 | 1 | 1 | 25 | | | 11% | 12% | 6% | 14% | 8% | 10% | 16% | 14% | 10% | 10% | 11% | 12% | 9% | 8% | 8% | 3% | 18% | 10% | -% | 16% | 3% | 17% | 12% | | | | | | | | | | | | | | | | | | | O | | | | | | | Don't know | 92 | 68 | 24 | 19 | 28 | 31 | 7 | 20 | 27 | 44 | 92 | 52 | 40 | 34 | 6 | 6 | 8 | 9 | 3 | 6 | 9 | 2 | 52 | | | 25% | 22% | 34% | 27% | 27% | 28% | 9% | 22% | 26% | 25% | 25% | 26% | 23% | 22% | 17% | 18% | 21% | 30% | 27% | 32% | 30% | 33% | 26% | | | A | | | | | F | F | | | | | | | | | | | | | | | | Answered | 282 | 235 | 47 | 51 | 76 | 81 | 69 | 70 | 77 | 130 | 282 | 149 | 133 | 120 | 30 | 27 | 30 | 21 | 8 | 13 | 21 | 4 | 149 | | Mean | 37.88* | 38.6 | 34.50 | 41.24 | 38.47 | 37.84 | 36.14 | 40.05 | 32.87 | 39.53 | 37.88 | 37.73 | 38.05 | 36.4 | 34.20 | 28.63 | 48.72 | 40.31 | 18.94 | 53.46 | 34.64 | 56.63 | 37.73 |

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 11 (Continuation): Q7 What percentage increase in turnover will your company achieve if you meet your financial goals? (by Company Size and Turnover)

Base: All who said yes at Q4

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 374 80 59 48 52 85 46 48 62 61 80 83
1-5% (3) 15 2 2 1 3 4 3 4 2 - 4
4% 3% 3% 2% 6% 5% 7% 8% 3% -% 5% 6%
6-10% (8) 39 9 8 3 5 5 9 3 9 8 6
10% 11% 14% 6% 10% 6% 20% 6% 15% 13% 8% 14%
E
11-15% (13) 29 3 7 3 4 7 5 1 4 7 10
8% 4% 12% 6% 8% 8% 11% 2% 6% 11% 13% 7%
G
16-20% (18) 39 12 6 8 5 6 2 8 8 9 5
10% 15% 10% 17% 10% 7% 4% 17% 13% 15% 6% 7%
21-25% (23) 33 9 4 - 3 15 2 3 5 3 11
9% 11% 7% -% 6% 18% 4% 6% 8% 5% 14% 10%
C CDF
26-30% (28) 20 6 3 3 4 4 - - 4 4 7
5% 8% 5% 6% 8% 5% -% -% 6% 7% 9% 4%
G
31-40% (36) 15 2 2 4 4 2 1 3 3 4 1
4% 3% 3% 8% 8% 2% 2% 6% 5% 7% 1% 5%
41-50% (46) 27 9 1 5 3 5 4 5 6 4 6
7% 11% 2% 10% 6% 6% 9% 10% 10% 7% 8% 6%
B
51-60% (56) 8 2 1 1 - 2 2 1 - 2 1
2% 3% 2% 2% -% 2% 4% 2% -% 3% 1% 5%
61-70% (66) 1 - - - - 1 - - - - -
*% -% -% -% -% 1% -% -% -% -% -% -%
71-80% (76) 4 1 - - 2 2 - 1 - 2 1
1% 1% -% -% 2% 2% -% -% -% 3% 1% 1%
81-90% (86) - - - - - - - - - - -
-% -% -% -% -% -% -% -% -% -% -% -%
91-100% (96) 11 2 1 - 2 3 3 3 1 - 3
3% 3% 2% -% 4% 4% 7% 6% 2% -% 4% 5%
101%+ (105) 41 7 7 5 5 10 5 6 6 5 9
11% 9% 12% 10% 10% 12% 11% 13% 10% 8% 11% 17%
Don't know 92 16 17 15 13 19 10 12 13 13 16 11
25% 20% 29% 31% 25% 22% 22% 25% 21% 21% 20% 13%
Answered 282 64 42 33 39 66 36 36 49 48 64 72
Mean 37.88 35.95 34.46 37.70 36.97 40.46 38.00 42.01 33.91 33.52 37.50 42.83

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 12: Q8 Has your business ever developed a new product or service in order to generate greater commercial return? (by Sex, Age, Region, and Sector)

Sex Age Region Sector Interactive software
TOTAL Male Female 18-34 35-44 45-54 55+ North Mid lands South All busin esses Total Hi-tech busin esses Total creative busin esses Crea tive Advert ising Design Film & video Total Leisure only Non- leisure Music TV & radio High tech
Significance Level: 95% A B C D E F G H J K L M N O P Q *R S T *U V
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Yes 592 479 113 104 162 173 146 128 169 284 592 315 277 234 48 46 58 66 23 43 51 8 315
59% 61% 51% 65% 58% 59% 57% 52% 60% 62% 59% 63% 55% 54% 52% 46% 58% 68% 82% 62% 50% 62% 63%
B G O LMO T
No 407 301 106 52 117 117 109 117 110 173 407 184 223 197 44 53 42 30 4 26 49 5 184
41% 39% 48% 33% 42% 40% 43% 48% 39% 38% 41% 37% 44% 45% 48% 52% 42% 31% 14% 38% 49% 38% 37%
A C I K K K JK V
Don't know 5 1 4 3 - 1 - 1 1 3 5 1 4 4 - 2 - 1 1 - 1 - 1
*% *% 2% 2% -% *% -% *% *% 1% *% *% 1% 1% -% 2% -% 1% 4% -% 1% -% *%
A DF K

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 12 (Continuation): Q8 Has your business ever developed a new product or service in order to generate greater commercial return? (by Company Size and Turnover)

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k 250-£1m £1m+
Significance Level: 95% A B C D E F G H I J K
Total 1004 316 198 105 129 174 73 192 206 182 207 124
Yes 592 149 110 68 84 121 54 88 116 107 134 97
59% 47% 56% 65% 65% 70% 74% 46% 56% 59% 65% 78%
A AB AB G G G GHIJ
No 407 166 88 37 45 49 19 103 90 75 72 26
41% 53% 44% 35% 35% 28% 26% 54% 44% 41% 35% 21%
CDEF EF HIJK K K K
Don't know 5 1 - - - 4 - 1 - - *% 1
*% *% -% -% -% 2% -% 1% -% -% 1%
AB

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 13: Q9 When did it last develop a new product or service to generate a greater commercial return? (by Sex, Age, Region, and Sector)

Sex Age Region Sector Interactive software
TOTAL Male Female 18-34 35-44 45-54 55+ North Mid lands South All busin esses Total Hi-tech busin esses Total creative busin esses Crea tive Advert ising Design Film & video Total Leisure only Non- leisure Music TV & radio High tech
Significance Level: 95% A B C D E F G H J K L M N O P Q *R S T *U V
Total 592 479 113 104 162 173 146 128 169 284 592 315 277 234 48 46 58 66 23 43 51 8 315
Within the last month 171 132 39 36 48 43 41 35 56 76 171 91 80 72 16 14 13 17 9 8 17 3 91
29% 28% 35% 35% 30% 25% 28% 27% 33% 27% 29% 29% 29% 31% 33% 30% 22% 26% 39% 19% 33% 38% 29%
Within the last 6 months 115 93 22 25 38 34 17 32 31 50 115 64 51 43 5 10 12 13 5 8 10 1 64
19% 19% 19% 24% 23% 20% 12% 25% 18% 18% 19% 20% 18% 18% 10% 22% 21% 20% 22% 19% 20% 13% 20%
F F
Within the last year 136 111 25 29 40 35 31 21 35 77 136 63 73 58 14 13 15 18 3 15 10 3 63
23% 23% 22% 28% 25% 20% 21% 16% 21% 27% 23% 20% 26% 25% 29% 28% 26% 27% 13% 35% 20% 38% 20%
G
Within the last 2 years 71 60 11 9 17 23 22 17 22 31 71 43 28 23 4 - 10 7 2 5 7 - 43
12% 13% 10% 9% 10% 13% 15% 13% 13% 11% 12% 14% 10% 10% 8% -% 17% 11% 9% 12% 14% -% 14%
O O O O
Within the last 3-5 years 72 60 12 4 17 27 23 20 18 34 72 36 36 30 6 7 7 8 2 6 7 1 36
12% 13% 11% 4% 10% 16% 16% 16% 11% 12% 12% 11% 13% 13% 13% 15% 12% 12% 9% 14% 14% 13% 11%
C C
Within the last 10 years 14 11 3 1 - 6 7 3 3 8 14 10 4 3 3 - - 1 - 1 - - 10
2% 2% 3% 1% -% 3% 5% 2% 2% 3% 2% 3% 1% 1% 6% -% -% 2% -% 2% -% -% 3%
D D LM
Longer ago 6 5 1 - - 2 2 3 - 6 4 2 2 2 - - - 2 1 - - - 4
1% 1% 1% -% -% 2% 1% -% 1% 1% 1% 1% 1% 1% -% -% -% 3% 9% -% -% -% 1%
Don't know 7 7 - - 2 1 3 - 2 5 7 4 3 3 - 2 1 - - - - - 4
1% 1% -% -% 1% 1% 2% -% 1% 2% 1% 1% 1% 1% -% 4% 2% -% -% -% -% -% 1%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 13 (Continuation): Q9 When did it last develop a new product or service to generate a greater commercial return? (by Company Size and Turnover)

Company size(Q1) Turnover(Q15)
TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Significance Level: 95% A B C D E F G H J K
Total 592 149 110 68 84 121 54 88 116 107 134 97
Within the last month 171 40 31 20 19 37 22 27 27 26 34 40
29% 27% 28% 29% 23% 31% 41% 31% 23% 24% 25% 41%
D HIJ
Within the last 6 months 115 33 18 15 16 20 12 22 20 23 20 19
19% 22% 16% 22% 19% 17% 22% 25% 17% 21% 15% 20%
Within the last year 136 35 28 11 25 28 9 15 36 28 33 15
23% 23% 25% 16% 30% 23% 17% 17% 31% 26% 25% 15%
GK
Within the last 2 years 71 18 13 10 11 12 6 6 17 14 20 8
12% 12% 12% 15% 13% 10% 11% 7% 15% 13% 15% 8%
Within the last 3-5 years 72 17 13 9 11 17 3 11 14 14 20 7
12% 11% 12% 13% 13% 14% 6% 13% 12% 13% 15% 7%
Within the last 10 years 14 3 4 2 1 2 2 4 1 1 1 6
2% 2% 4% 3% 1% 2% 4% 5% 1% 1% 1% 6%
HIJ
Longer ago 6 1 1 1 1 2 - 2 1 - 3 -
1% 1% 1% 1% 1% 2% -% 2% 1% -% 2% -%
Don't know 7 2 2 - - 3 - 1 - 1 1 2
1% 1% 2% -% -% 2% -% 1% -% 1% 2% 2%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

CREATIVE BUSINESS SURVEY - FEBRUARY 2006

Fieldwork dates - 9th February - 24th February 2006

Table 14: Q10a Taking those in turn, what % of customer sales would you say are to customers in your locality (e.g. city or town)?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
0% 350 276 74 50 87 109 97 63 103 182 350 190 160 123 24 18 36 49 12 37 31 2 190
35% G 35% G 33% 31% 31% 37% 38% 26% 37% 40% MO 35% 38% LMNO 32% 28% O 26% 18% 36% 51% O 43% 54% 31% 15% 38%
1-10% 142 112 30 22 40 45 33 43 35 62 142 79 63 57 15 13 9 10 4 6 15 1 79
14% 14% 13% 14% 14% 15% 13% 17% 13% 13% 14% 16% 13% 13% 16% 13% 9% 10% 14% 9% 15% 8% 16%
11-20% 63 47 16 14 15 22 12 16 23 23 63 25 38 34 7 9 7 5 1 4 7 3 25
6% 6% 7% 9% 5% 8% 5% 7% 8% 5% 6% 5% 8% 8% 8% 9% 7% 5% 4% 6% 7% 23% 5%
21-30% 41 32 9 11 9 9 12 15 8 18 41 18 23 18 5 4 7 5 -% 5 2 -% 18
4% 4% 4% 7% 3% 3% 5% 6% 3% 4% 4% 4% 5% 4% 5% 4% 7% 5% -% 7% 2% -% 4%
31-40% 22 20 2 1 7 6 6 6 7 8 22 8 14 12 2 3 1 4 2 2 3 1 8
2% 3% 1% 1% 3% 2% 2% 2% 3% 2% 2% 2% 3% 3% 2% 3% 1% 4% 7% 3% 3% 8% 2%
41-50% 66 52 14 10 16 20 18 14 26 23 66 30 36 32 7 6 8 5 1 4 9 1 30
7% 7% 6% 6% 6% 7% 7% 6% 9% 5% 7% 6% 7% 7% 8% 6% 8% 5% 4% 6% 9% 8% 6%
51-60% 22 F 20 F 2 7 8 6 1 5 7 9 22 7 15 13 4 2 4 3 1 2 1 1 7
2% 3% 1% 4% F 3% 2% *% 2% 3% 2% 2% 1% 3% 3% 4% 2% 4% 3% 4% 3% 1% 8% 1%
61-70% 25 21 4 4 8 6 7 4 7 14 25 11 14 14 4 2 1 2 2 5 -% -% 11
2% 3% 2% 3% 3% 2% 3% 2% 3% 3% 2% 2% 3% 3% 4% 2% 1% 2% 7% -% 5% -% 2%
71-80% 71 E 51 20 H 12 27 12 18 26 14 30 71 34 37 36 9 6 8 4 3 1 9 1 34
7% 7% 9% 8% 10% 4% 7% 11% 5% 7% 7% 7% 7% 8% 10% 6% 8% 4% 11% 1% 9% 8% 7%
81-90% 60 45 15 12 21 13 13 20 14 24 60 30 30 27 4 7 6 4 1 3 9 -% 30
6% 6% 7% 8% 8% 4% 5% 8% 5% 5% 6% 6% 6% 6% 4% 7% 6% 4% 4% 4% 9% -% 6%
91-100% 131 101 30 14 36 41 36 27 35 64 131 60 71 66 11 29 13 5 5 10 3 3 60
13% 13% 13% 9% 13% 14% 14% 11% 13% 14% 13% 12% 14% 15% 12% 29% JKLMNP 13% 5% -% 5% 10% 23% 12%
Don't know 11 A 4 7 HI 2 5 2 2 7 1 3 11 8 3 3 2 1 1 8 1% -% -% -% 2%
1% 1% 3% 1% 2% 1% 1% 3% *% 1% 1% 2% 1% 1% -% 2% -% 1% 4% -% -% -% 2%
Answered 993 777 216 157 274 289 253 239 279 457 993 492 501 432 92 99 100 96 27 69 101 13 492
Mean 34.53 E 34.1 35.99 34.00 38.15 31.44 33.86 37.59 32.91 33.04 34.53 31.84 K 37.16 JK 39.7 JKLMNP 37.91 50.90 35.62 22.66 25.41 21.58 37.23 45.77 31.84

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 14 (continuation): Q10a Taking those in turn, what % of customer sales would you say are to customers in your locality (e.g. city or town)?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
0% 350 94 69 35 40 72 35 56 67 60 67 60
35% A 30% 35% 33% 31% 41% AD 48% GHIJ 29% 33% 33% 32% 48%
1-10% 142 43 24 11 20 29 14 23 21 31 37 22
14% 14% 12% 10% 16% 17% 19% H 12% 10% 17% H 18% H 18%
11-20% 63 17 10 6 9 14 7 6 14 13 11 16
6% 5% 5% 6% 7% 8% 10% GJ 3% 7% 7% 5% 13%
21-30% 41 G 10 9 6 7 5 4 3 8 12 G 10 4
4% 3% 5% 6% 5% 3% 5% 2% 4% 7% 5% 3%
31-40% 22 9 5 3 2 2 1 3 6 4 3 2
2% 3% 3% 3% 2% 1% 1% 2% 3% 2% 1% 2%
41-50% 66 21 19 5 10 8 3 15 16 13 12 5
7% 7% 10% 5% 8% 5% 4% 8% 8% 7% 6% 4%
51-60% 22 A 4 3 2 4 7 2 2 3 4 7 6 G
2% 1% 2% 2% 3% 4% 3% 1% 1% 2% 3% 5%
61-70% 25 9 6 2 5 3 -% 5 6 4 6 2
2% 3% 3% 2% 4% 2% -% 3% 3% 2% 3% 2%
71-80% 71 EF 24 15 14 K 9 8 1 K 21 K 18 K 12 K 15 K 1
7% 8% 8% 13% 7% 5% 1% 11% 9% 7% 7% 1%
81-90% 60 K 23 11 7 8 9 1 K 14 K 15 K 11 K 15 K 2
6% 7% 6% 7% 6% 5% 1% 7% 7% 6% 7% 2%
91-100% 131 EF 57 27 14 14 13 4 IJK 41 K 32 K 17 K 22 K 4
13% 18% 14% 13% 11% 7% 5% 21% 16% 9% 11% 3%
Don't know 11 B 5 -% -% 1 4 1 3 1 -% 2 -%
1% 2% -% -% 1% 2% 1% 2% *% 1% 1% -%
Answered 993 311 198 105 128 170 72 189 206 181 205 124
Mean 34.53 EF 40.84 EF 36.38 EF 38.94 EF 34.63 F 25.75 16.50 IJK 45.94 IK 39.50 K 31.29 K 33.91 K 16.19

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 15: Q10b And what % take place in your region (say London, or the South West for example) but outside your locality?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
0% 371 288 83 52 94 113 102 76 106 182 371 188 183 153 30 41 41 39 9 30 27 5 188
37% G 37% G 37% 33% 34% 39% 40% T 31% 38% 40% 37% 38% 36% 35% 33% 41% 41% 40% 32% 43% 27% 38% 38%
1-10% 189 149 40 29 60 54 45 53 49 84 189 105 84 73 9 17 12 16 5 11 29 1 105
19% 19% 18% 18% 22% 19% 18% 22% N 18% 18% NP 19% 21% 17% 17% 10% 17% 12% 16% 18% 16% 29% 8% 21%
11-20% 117 90 27 19 39 31 25 31 32 53 117 54 63 60 17 13 8 10 7 3 13 2 54
12% 12% 12% 12% 14% 11% 10% 13% 11% 12% 12% 11% 13% 14% KP 18% 13% 8% 10% 25% 4% 13% 15% 11%
21-30% 69 53 16 14 14 13 28 DE 24 21 23 69 36 33 28 8 5 6 5 5 8 1 36
7% 7% 7% 9% 5% 4% 11% 10% 8% 5% 7% 7% 7% 6% 9% 5% 6% 5% -% 7% 8% 8% 7%
31-40% 41 K 34 7 7 13 13 6 12 9 18 41 18 23 18 6 2 8 5 -% 5 2 -% 18
4% 4% 3% 4% 5% 4% 2% 5% 3% 4% 4% 4% 5% 4% 7% 2% 8% 5% -% 7% 2% -% 4%
41-50% 76 61 15 13 18 22 21 14 24 36 76 39 37 30 4 6 8 9 2 7 8 2 39
8% 8% 7% 8% 6% 8% 8% 6% 9% 8% 8% 8% 7% 7% 4% 6% 8% 9% 7% 10% 8% 15% 8%
51-60% 18 K 14 4 4 5 5 4 4 8 5 18 6 12 12 4 4 2 1 1 1 -% -% 6
2% 2% 2% 3% 2% 2% 2% 2% 3% 1% 2% 1% 2% 3% 4% 4% 2% 1% 4% -% 1% -% 1%
61-70% 16 B 14 2 3 5 5 3 5 3 8 16 5 11 11 3 3 2 -% -% -% 3 -% 5
2% 2% 1% 2% 2% 2% 1% 2% 1% 2% 2% 1% 2% 3% 3% 3% 2% -% -% -% 3% -% 1%
71-80% 33 23 10 5 8 11 9 6 12 15 33 15 18 18 4 3 5 1 1 4 1 15 3%
3% 3% 4% 3% 3% 4% 4% 2% 4% 3% 3% 3% 4% 4% 4% 3% 5% 1% 4% -% 4% 8% 3%
81-90% 18 14 4 4 3 7 4 6 2 9 18 8 10 8 2 3 1 2 2 2 -% -% 8
2% 2% 2% 3% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 3% 1% 2% -% 3% 2% -% 2%
91-100% 44 36 8 7 14 15 6 8 12 24 44 18 26 20 5 2 6 8 2 6 4 1 18
4% 5% 4% 4% 5% 5% 2% 3% 4% 5% 4% 4% 5% 5% 5% 2% 6% 8% 7% 9% 4% 8% 4%
Don't know 12 A 5 7 HI 2 6 2 2 7 2 3 12 8 4 4 2 1 1 1 4 -% -% -% 2%
1% 1% 3% 1% 2% 1% 1% 3% 1% 1% 1% 2% 1% 1% -% 2% -% 1% 4% -% -% -% 2%
Answered 992 776 216 157 273 289 253 239 278 457 992 492 500 431 92 99 99 96 27 69 101 13 492
Mean 21.79 K 22.0 21.21 24.29 21.54 22.58 19.61 21.61 21.97 21.81 21.79 19.89 K 23.67 K 23.8 K 27.21 20.71 24.73 22.58 21.89 22.86 22.84 27.69 19.89

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 15 (continuation): Q10b And what % take place in your region (say London, or the South West for example) but outside your locality?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
0% 371 J 118 74 37 46 60 30 J 73 J 79 J 64 58 54
37% 37% 37% 35% 36% 34% 41% 38% 38% 35% 28% 44%
1-10% 189 55 33 24 21 35 19 35 34 34 49 26
19% 17% 17% 23% 16% 20% 26% 18% 17% 19% 24% 21%
11-20% 117 33 25 18 15 19 6 20 23 26 27 14
12% 10% 13% 17% 12% 11% 8% 10% 11% 14% 13% 11%
21-30% 69 19 10 7 12 14 7 11 17 9 17 9
7% 6% 5% 7% 9% 8% 10% 6% 8% 5% 8% 7%
31-40% 41 CF 14 6 1 8 12 -% 8 7 8 10 6
4% 4% 3% 1% 6% 7% -% 4% 3% 4% 5% 5%
41-50% 76 25 19 6 10 11 5 14 14 16 17 4
8% 8% 10% 6% 8% 6% 7% 7% 7% 9% 8% 3%
51-60% 18 J 3 5 3 1 4 2 2 3 4 1 5
2% 1% 3% 3% 1% 2% 3% 1% 1% 2% *% 4%
61-70% 16 E 7 3 4 2 -% -% 3 5 5 3 -%
2% 2% 2% 4% 2% -% -% 2% 2% 3% 1% -%
71-80% 33 10 8 2 4 7 2 6 7 6 10 3
3% 3% 4% 2% 3% 4% 3% 3% 3% 3% 5% 2%
81-90% 18 K 6 2 1 5 4 -% 4 4 4 4 1
2% 2% 1% 1% 4% 2% -% 2% 2% 2% 2% 1%
91-100% 44 E 20 13 2 4 4 1 13 K 12 K 5 K 9 K 2
4% 6% 7% 2% 3% 2% 1% 7% 6% 3% 4% 2%
Don't know 12 B 6 -% -% 1 4 1 3 1 *% 2 -%
1% 2% -% -% 1% 2% 1% 2% *% 1% 1% -%
Answered 992 310 198 105 128 170 72 189 205 181 205 124
Mean 21.79 F 23.55 F 24.09 F 18.23 K 23.04 K 20.89 K 15.21 23.23 23.07 21.96 23.82 16.10

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 16: Q10c And what % take place in the UK but outside your region?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
0% 391 303 88 59 109 118 94 88 100 194 391 178 213 191 38 51 46 29 7 22 42 7 178
39% K 39% K 39% 37% 39% 41% 37% 36% 36% 42% JK 39% 36% 42% 44% 41% 50% 46% 30% 25% 32% 42% 54% 36%
1-10% 131 97 34 24 42 32 33 37 35 55 131 66 65 60 13 15 14 11 6 5 10 2 66
13% 12% 15% 15% 15% 11% 13% 15% 13% 12% 13% 13% 13% 14% 14% 15% 14% 11% 21% 7% 10% 15% 13%
11-20% 62 49 13 9 17 20 14 15 15 32 62 32 30 27 O 10 3 9 3 -% 3 4 1 32
6% 6% 6% 6% 6% 7% 5% 6% 5% 7% 6% 6% 6% 6% 11% 3% 9% 3% -% 4% 4% 8% 6%
21-30% 53 41 12 12 13 12 15 15 15 23 53 25 28 23 3 6 6 6 1 5 6 1 25
5% 5% 5% 8% 5% 4% 6% 6% 5% 5% 5% 5% 6% 5% 3% 6% 6% 6% 4% 7% 6% 8% 5%
31-40% 40 33 7 5 17 10 8 10 9 19 40 24 16 14 1 3 3 2 -% 2 7 -% 24
4% 4% 3% 3% 6% 3% 3% 4% 3% 4% 4% 5% 3% 3% 1% 3% 3% 2% -% 3% 7% -% 5%
41-50% 51 D 39 D 12 11 8 20 11 13 15 23 51 29 22 19 4 4 6 3 -% 3 5 -% 29
5% 5% 5% 7% 3% 7% 4% 5% 5% 5% 5% 6% 4% 4% 4% 4% 6% 3% -% 4% 5% -% 6%
51-60% 39 32 7 8 7 11 13 11 12 16 39 25 14 12 4 2 1 2 -% 2 5 -% 25
4% 4% 3% 5% 3% 4% 5% 4% 4% 3% 4% 5% 3% 3% 4% 2% 1% 2% -% 3% 5% -% 5%
61-70% 40 B 38 2 3 11 10 15 11 14 15 40 22 18 18 4 2 5 3 3 -% 4 -% 22
4% 5% 1% 2% 4% 3% 6% 4% 5% 3% 4% 4% 4% 4% 4% 2% 5% 3% 11% -% 4% -% 4%
71-80% 38 33 5 4 11 11 11 7 14 15 38 19 19 16 3 2 1 6 3 3 6 1 19
4% 4% 2% 3% 4% 4% 4% 3% 5% 3% 4% 4% 4% 4% 3% 2% 1% 6% 11% 4% 6% 8% 4%
81-90% 40 31 9 3 16 11 10 12 12 16 40 20 20 13 2 5 4 8 1 7 1 -% 20
4% 4% 4% 2% 6% 4% 4% 5% 4% 3% 4% 4% 4% 3% 2% 5% 4% 8% 4% 10% 1% -% 4%
91-100% 108 81 27 19 23 34 29 20 38 G 49 108 52 56 39 10 6 5 23 6 17 11 1 52
11% 10% 12% 12% 8% 12% 11% 8% 14% 11% 11% 10% 11% 9% 11% 6% 5% 24% 21% 25% 11% 8% 10%
Don't know 11 A 4 7 HI 2 5 2 2 7 1 3 11 8 3 3 2 1 1 8 1% -% -% -% 2%
1% 1% 3% 1% 2% 1% 1% 3% *% 1% 1% 2% 1% 1% -% 2% -% 1% 4% -% -% -% 2%
Answered 993 777 216 157 274 289 253 239 279 457 993 492 501 432 92 99 100 96 27 69 101 13 492
Mean 30.14 OP 30.7 28.24 28.96 28.23 30.70 32.45 29.19 34.67 MOP 28.28 30.14 31.53 28.78 26.2 27.37 21.14 22.07 45.02 44.56 45.20 30.16 17.77 31.53 T

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 16 (continuation): Q10c And what % take place in the UK but outside your region?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
0% 391 152 82 44 46 52 13 100 HIJK 83 K 62 K 80 K 26
39% EF 48% EF 41% EF 42% EF 36% 30% 18% 52% 40% 34% 39% 21%
1-10% 131 36 30 10 15 26 11 24 36 22 26 18
13% 11% 15% 10% 12% 15% 15% 13% 17% 12% 13% 15%
11-20% 62 B 15 6 9 12 14 6 6 10 18 G 16 G 9
6% 5% 3% 9% 9% 8% 8% 3% 5% 10% 8% 7%
21-30% 53 A 10 14 7 8 8 5 11 H 6 8 16 6
5% 3% 7% 7% 6% 5% 7% 6% 3% 4% 8% 5%
31-40% 40 CF 11 6 7 7 5 4 8 5 9 6 8
4% 3% 3% 7% 5% 3% 5% 4% 2% 5% 3% 6%
41-50% 51 G 16 8 3 8 11 5 2 9 10 G 12 G 10 G
5% 5% 4% 3% 6% 6% 7% 1% 4% 5% 6% 8%
51-60% 39 11 4 4 5 10 5 6 10 5 9 8
4% 3% 2% 4% 4% 6% 7% 3% 5% 3% 4% 6%
61-70% 40 A 7 8 9 G 4 9 3 3 8 12 G 6 7 G
4% 2% 4% 9% 3% 5% 4% 2% 4% 7% 3% 6%
71-80% 38 A 5 6 4 6 11 A 5 4 5 7 5 13 GHIJ
4% 2% 3% 4% 5% 6% 7% 2% 2% 4% 2% 10%
81-90% 40 CE 13 6 1 10 4 6 8 H 3 7 13 H 8
4% 4% 3% 1% 8% 2% 8% 4% 1% 4% 6% 6%
91-100% 108 D 35 28 7 7 20 J 9 17 31 J 21 16 11
11% 11% 14% 7% 5% 11% 12% 9% 15% 12% 8% 9%
Don't know 11 B 5 -% -% 1 4 1 3 1 *% 2 -%
1% 2% -% -% 1% 2% 1% 2% *% 1% 1% -%
Answered 993 311 198 105 128 170 72 189 206 181 205 124
Mean 30.14 A 26.36 ABCD 29.97 26.65 30.02 34.15 F 41.97 G 22.63 29.52 G 33.06 G 28.39 J 40.54 GHJ

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 17: Q10d And what % take place in the European Union but outside the UK?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
0% 735 K 578 K 157 119 203 208 188 189 K 211 K 319 735 342 393 335 K 73 77 76 81 23 58 75 11 342
73% 74% 70% 75% 73% 71% 74% 77% 75% 69% 73% 68% JK 78% K 77% K 79% 76% 76% 84% 82% 84% 74% 85% 68%
1-10% 119 92 27 14 39 39 26 24 32 61 119 67 52 46 10 9 13 9 3 6 10 1 67
12% 12% 12% 9% 14% 13% 10% 10% 11% 13% 12% 13% 10% 11% 11% 9% 13% 9% 11% 9% 10% 8% 13%
11-20% 49 G 36 13 7 15 11 16 8 21 20 49 29 20 19 P 4 7 1 2 1 1 5 1 29
5% 5% 6% 4% 5% 4% 6% 3% 8% 4% 5% 6% 4% 4% 4% 7% 1% 2% 4% 1% 5% 8% 6%
21-30% 28 26 2 7 4 7 8 8 4 16 28 18 10 10 2 3 2 3 -% -% -% -% 18
3% 3% 1% 4% 1% 2% 3% 3% 1% 3% 3% 4% 2% 2% 2% 3% 2% -% -% -% 3% -% 4%
31-40% 21 16 5 5 2 8 6 3 4 14 21 12 9 8 1 -% 3 1 -% 1 4 -% 12
2% 2% 2% 3% 1% 3% 2% 1% 1% 3% 2% 2% 2% 2% -% 1% 3% 1% -% 1% 4% -% 2%
41-50% 13 8 5 3 2 5 3 1 4 8 13 6 7 5 1 2 2 2 -% 2 2 -% 6
1% 1% 2% 2% 1% 2% 1% *% 1% 2% 1% 1% 1% 1% -% 1% 2% 2% -% 3% 2% -% 1%
51-60% 6 4 2 1 -% 3 2 2 -% 4 6 5 1 1 1 -% 1 -% -% -% -% -% 5
1% 1% 1% 1% -% 1% 1% 1% -% 1% 1% 1% *% *% 1% -% 1% -% -% -% -% -% 1%
61-70% 5 K 4 1 3 -% 1 1 1 -% 4 5 1 4 3 1 2 1 1 1% -% -% -% 1
*% 1% *% -% 1% *% *% *% -% 1% *% *% 1% 1% 1% 2% 1% -% 1% -% *% -% *%
71-80% 7 5 2 1 2 3 1 2 -% 4 7 5 2 2 1 -% 1 -% -% -% -% -% 5
1% 1% 1% 1% 1% 1% *% 1% -% 1% 1% 1% *% *% 1% -% 1% -% -% -% -% -% 1%
81-90% 1 1 -% -% -% *% -% -% -% 1 1 1 -% -% -% -% -% -% -% -% -% -% 1
*% *% -% -% -% *% -% -% -% *% *% *% -% -% -% -% -% -% -% -% -% -% *%
91-100% 8 6 2 -% 3 3 2 1 1 6 8 6 2 2 1 -% 1 -% -% -% -% -% 6
1% 1% 1% -% 1% 1% 1% *% *% 1% 1% 1% *% *% 1% -% 1% -% -% -% -% -% 1%
Don't know 12 A 5 7 HI 2 6 2 2 7 2 3 12 8 4 4 2 1 1 8 1% -% -% -% 2%
1% 1% 3% 1% 2% 1% 1% 3% 1% 1% 1% 2% 1% 1% -% 2% -% 1% 4% -% -% -% 2%
Answered 992 776 216 157 273 289 253 239 278 457 992 492 500 431 92 99 100 96 27 69 100 13 492
Mean 6.06 LM 5.89 6.67 5.75 5.29 7.27 5.95 4.79 GH 4.43 7.92 6.06 7.41 4.73 LM 4.85 4.57 4.23 6.12 3.24 1.33 3.99 5.76 2.23 7.41

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 17 (continuation): Q10d And what % take place in the European Union but outside the UK?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
0% 735 F 259 F 151 F 78 F 89 F 117 F 37 F 160 IJK 169 IJK 128 K 146 K 63
73% 82% 76% 74% 69% 67% 51% 83% 82% 70% 71% 51%
1-10% 119 A 24 A 24 A 10 20 25 14 14 18 29 GH 27 GH 24
12% 8% 12% 10% 16% 14% 19% 7% 9% 16% 13% 19%
11-20% 49 A 8 A 10 A 5 9 12 4 8 7 7 12 HI 12 HI
5% 3% 5% 5% 7% 7% 5% 4% 3% 4% 6% 10%
21-30% 28 ABCDE 5 3 3 3 5 8 G 2 4 2 8 GHI 10 GHI
3% 2% 2% 3% 2% 3% 11% 1% 2% 1% 4% 8%
31-40% 21 E 6 3 3 2 2 4 2 4 5 2 GJ 7 GJ
2% 2% 2% 3% 2% 1% 5% 1% 2% 3% 1% 6%
41-50% 13 2 2 3 1 4 1 1 1 3 3 3
1% 1% 1% 3% 1% 2% 1% 1% *% 2% 1% 2%
51-60% 6 2 -% -% 1 2 1 1 -% 1 3 1
1% 1% -% -% 1% 1% 1% -% -% 1% 1% -%
61-70% 5 A -% 1 2 -% 1 -% -% *% 1 3 1
*% -% 1% 2% -% 1% -% -% *% 1% *% -%
71-80% 7 B -% -% 2 -% 1 2 -% -% 2 2 1
1% 1% -% -% 2% 1% 3% -% -% 1% 1% 1%
81-90% 1 A -% -% -% -% -% 1 -% -% -% -% 1
*% -% -% -% -% -% 1% -% -% -% -% 1%
91-100% 8 3 2 1 1 -% -% 1 2 2 1 3
1% 1% 1% 1% 1% -% -% 1% 1% -% *% 2%
Don't know 12 5 1 -% 1 4 1 3 2 -% 2 -%
1% 2% 1% -% 1% 2% 1% 2% -% 1% 1% -%
Answered 992 311 197 105 128 170 72 189 206 180 205 124
Mean 6.06 A 4.35 ABDE 4.88 ABDE 7.15 6.44 6.69 12.22 GHIJ 3.29 G 4.00 G 6.43 G 6.45 12.34 GHIJ

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 18: Q10e And finally, what % take place around the world but outside the European Union?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
0% 748 K 593 K 155 119 208 208 195 191 K 218 K 323 748 355 393 338 K 78 83 71 75 20 55 76 10 355
75% 76% 70% 75% 75% 71% 76% 78% 78% 70% JKP 75% 71% K 78% K 78% K 85% 82% 71% 77% 71% 80% 75% 77% 71%
1-10% 101 A 70 31 15 29 36 21 20 28 52 101 52 49 43 8 6 9 10 4 6 15 1 52
10% 9% 14% 9% 10% 12% 8% 8% 10% 11% 10% 10% 10% 10% 9% 6% 9% 10% 14% 9% 15% 8% 10%
11-20% 42 35 7 6 10 17 9 6 13 22 42 22 20 17 2 4 6 3 -% 3 5 -% 22
4% 4% 3% 4% 4% 6% 4% 2% 5% 5% 4% 4% 4% 4% 2% 4% 6% 3% -% 4% 5% -% 4%
21-30% 21 16 5 4 8 3 6 3 4 14 21 10 11 10 1 4 2 3 2 1 1 -% 10
2% 2% 2% 3% 3% 1% 2% 1% 1% 3% 2% 2% 2% 2% 1% 4% 2% 3% 7% 1% 1% -% 2%
31-40% 14 D 12 2 3 1 8 2 1 1 12 GH 14 7 7 7 1 -% 3 1 -% -% 2 7% 1%
1% 2% 1% 2% *% 3% 1% *% *% 3% 1% 1% 1% 2% -% 1% 3% -% -% -% 1% 15% 1%
41-50% 17 13 4 4 6 2 3 5 2 10 17 12 5 4 2 1 1 1 -% 1 1 -% 12
2% 2% 2% 3% 2% 1% 1% 2% 1% 2% 2% 2% 1% 1% 2% 1% 1% 1% -% 1% -% -% 2%
51-60% 10 M 6 4 2 2 2 4 4 2 4 10 8 2 1 1 1 1 1 -% -% 1 -% 8
1% 1% 2% 1% 1% 1% 2% 2% 1% 1% 1% 2% *% *% 1% -% 1% -% -% -% 1% -% 2%
61-70% 4 L 3 1 -% 2 2 2 2 -% 4 4 4 -% -% -% -% -% -% -% -% -% -% 4
*% *% *% -% 1% 1% 1% 1% -% 1% *% 1% -% -% -% -% -% -% -% -% -% -% 1%
71-80% 6 6 -% 1 1 2 2 1 -% 5 6 4 2 2 1 -% -% 1 -% -% 1 -% 4
1% 1% -% 1% *% 1% 1% *% -% 1% 1% 1% *% *% 1% -% -% 1% -% -% 1% -% 1%
81-90% 5 5 -% -% 1 1 3 2 -% 3 5 4 1 1 1 -% -% -% -% -% -% -% 4
*% 1% -% -% *% *% 1% 1% -% 1% *% 1% *% *% 1% -% -% -% -% -% -% -% 1%
91-100% 24 JLMNO 17 7 3 7 8 6 4 8 12 24 14 10 8 -% -% 6 3 -% 1 2 1 14
2% 2% 3% 2% 3% 3% 2% 2% 3% 3% 2% 3% 2% 2% -% -% 6% 3% -% 4% 3% 1% 3%
Don't know 12 A 5 7 HI 2 6 2 2 7 2 3 12 8 4 4 2 1 1 8 1% -% -% -% 2%
1% 1% 3% 1% 2% 1% 1% 3% 1% 1% 1% 2% 1% 1% -% 2% -% 1% 4% -% -% -% 2%
Answered 992 776 216 157 273 289 253 239 278 457 992 492 500 431 92 99 100 96 27 69 100 13 492
Mean 7.50 LMNO 7.39 7.90 6.99 6.86 8.00 8.13 6.82 6.09 8.95 LMNO 7.50 9.33 5.69 LMNO 5.58 T 2.95 3.02 11.72 6.50 6.81 6.38 3.96 6.54 9.33

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 18 (continuation): Q10e And finally, what % take place around the world but outside the European Union?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
0% 748 EF 250 EF 166 EF 75 F 102 F 114 F 36 F 157 IJK 170 IJK 135 K 151 K 70
75% 79% 84% 71% 79% 66% 49% 82% 83% 74% 73% 56%
1-10% 101 B 30 ABDE 11 13 11 19 16 16 18 17 23 GH 20 GH
10% 9% 6% 12% 9% 11% 22% 8% 9% 9% 11% 16%
11-20% 42 10 7 5 3 12 5 6 6 8 11 9
4% 3% 4% 5% 2% 7% 7% 3% 3% 4% 5% 7%
21-30% 21 6 3 3 3 3 3 2 4 5 5 3
2% 2% 2% 3% 2% 2% 4% 1% 2% 3% 2% 2%
31-40% 14 ABCE -% -% 2 -% 2 4 G -% 1 2 4 G 1 GJ
1% 1% 1% -% 2% -% 5% -% 1% 2% *% 4%
41-50% 17 A 2 3 1 3 6 1 -% 1 2 3 5 G
2% 1% 2% 1% 2% 3% 1% -% 1% 2% 2% 4%
51-60% 10 ABD 3 1 1 -% 2 3 2 1 2 1 2
1% 1% 1% 1% -% 1% 4% 1% *% 1% *% 2%
61-70% 4 A -% -% 2 2 -% -% 1 *% 1 *% -%
*% -% -% 2% 2% -% -% 1% *% 1% *% -%
71-80% 6 1 -% 2 -% 1 2 1 -% 1 2 1
1% *% -% 2% -% 1% 3% 1% -% 1% *% 2%
81-90% 5 2 1 -% -% 1 -% -% -% -% 1 2
*% 1% 1% -% -% 1% -% -% -% -% *% 2%
91-100% 24 AB 3 A 3 3 2 10 3 3 2 3 5 6 H
2% 1% 2% 3% 2% 6% 4% 2% 1% 2% 2% 5%
Don't know 12 5 1 -% 1 4 1 3 2 -% 2 -%
1% 2% 1% -% 1% 2% 1% 2% -% 1% 1% -%
Answered 992 A 311 197 105 128 170 72 189 206 180 205 124
Mean 7.50 A 4.98 ABD 4.64 ABD 9.03 H 5.88 12.51 H 14.10 GHIJ 4.90 4.02 7.26 H 7.43 H 14.82 GHIJ

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 19: Q10 Summary table

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 993 777 216 157 274 289 253 239 279 457 993 492 501 432 92 99 100 96 27 69 101 13 492
In locality 34.53 E 34.1 35.99 34.00 38.15 31.44 33.86 37.59 32.91 33.04 34.53 31.84 K 37.16 JK 39.7 JKLMNP 37.91 50.90 35.62 22.66 25.41 21.58 37.23 45.77 31.84
In region 21.79 K 22.0 21.21 24.29 21.54 22.58 19.61 21.61 21.97 21.81 21.79 19.89 K 23.67 K 23.8 27.21 20.71 24.73 22.58 21.89 22.86 22.84 27.69 19.89
In UK 30.14 OP 30.7 28.24 28.96 28.23 30.70 32.45 29.19 34.67 MOP 28.28 30.14 31.53 28.78 26.2 27.37 21.14 22.07 45.02 44.56 45.20 30.16 17.77 31.53 T
In EU 6.06 LM 5.89 6.67 5.75 5.29 7.27 5.95 4.79 GH 4.43 7.92 6.06 7.41 LM 4.73 LM 4.85 4.57 4.23 6.12 3.24 1.33 3.99 5.76 2.23 7.41
World 7.50 LMNO 7.39 7.90 6.99 6.86 8.00 8.13 6.82 6.09 8.95 LMNO 7.50 9.33 LMNO 5.69 LMNO 5.58 T 2.95 3.02 11.72 6.50 6.81 6.38 3.96 6.54 9.33

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 19 (continuation): Q10 Summary table

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 993 311 198 105 128 170 72 189 206 181 205 124
In locality 34.53 40.84 EF 36.38 EF 38.94 EF 34.63 F 25.75 16.50 IJK 45.94 IK 39.50 K 31.29 K 33.91 K 16.19
In region 21.79 23.55 F 24.09 F 18.23 K 23.04 K 20.89 K 15.21 23.23 23.07 21.96 23.82 16.10
In UK 30.14 A 26.36 ABCD 29.97 26.65 30.02 34.15 F 41.97 G 22.63 29.52 G 33.06 G 28.39 J 40.54 GHJ
In EU 6.06 A 4.35 ABDE 4.88 ABDE 7.15 6.44 6.69 12.22 GHIJ 3.29 G 4.00 G 6.43 6.45 12.34 GHIJ
World 7.50 A 4.98 ABD 4.64 ABD 9.03 H 5.88 12.51 H 14.10 GHIJ 4.90 4.02 7.26 H 7.43 H 14.82 GHIJ

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Table 20: Q11 Thinking about the management of your business, what proportion of senior managers have received some training in business strategy?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
None 488 B 393 K 95 69 143 145 125 108 146 229 488 222 266 K 235 K 45 47 63 43 12 31 64 4 222 V
49% 50% 43% 43% 51% 50% 49% 44% 52% 50% JKO 49% 44% 53% 54% 49% 47% 63% 44% 43% 45% 63% 31% 44%
1-10% 79 LM 56 T 23 17 26 21 14 22 19 34 79 50 29 26 5 9 5 6 3 3 3 1 50
8% 7% 10% 11% 9% 7% 5% 9% 7% 7% 8% 10% 6% 6% 5% 9% 5% 6% 11% 4% 3% 8% 10%
11-20% 13 JK 9 4 2 1 5 4 4 3 6 13 6 7 7 1 4 1 1 -% -% -% -% 6
1% 1% 2% 1% *% 2% 2% 2% 1% 1% 1% 1% 1% 2% 1% 4% 1% -% -% -% 1% -% 1%
21-30% 17 11 6 4 7 3 3 6 3 8 17 11 6 4 2 1 1 2 2 -% 3% -% 11
2% 1% 3% 3% 3% 1% 1% 2% 1% 2% 2% 2% 1% 1% 2% 1% 1% 2% -% 3% 2% -% 2%
31-40% 10 H 9 1 -% 1 6 2 2 8 -% 10 5 5 4 3 1 1 1 -% -% 1 -% 5
1% 1% *% -% 1% 2% 1% 1% -% 2% 1% 1% 1% 1% 3% -% -% 1% -% 1% -% -% 1%
41-50% 37 MN 31 6 6 9 11 10 11 9 16 37 24 13 9 -% 3 2 6 2 4 2 -% 24
4% 4% 3% 4% 3% 4% 4% 4% 3% 3% 4% 5% 3% 2% -% 3% 2% 6% 7% 6% 2% -% 5%
51-60% 28 20 8 5 10 4 5 7 5 15 28 16 12 11 2 2 1 2 1 1 4 1 16
3% 3% 4% 3% 4% 1% 2% 3% 2% 3% 3% 3% 2% 3% 2% 2% 1% 2% 4% 1% 4% 8% 3%
61-70% 6 5 1 1 2 1 2 1 2 2 6 5 1 1 1 -% -% -% -% -% -% -% 5
1% 1% *% 1% *% 1% *% 1% 1% *% 1% 1% *% *% 1% -% -% -% -% -% -% -% 1%
71-80% 9 E 7 2 1 1 4 3 4 3 2 9 6 3 2 1 -% 2 1 -% -% 1 -% 6
1% 1% 1% 1% 1% -% 1% 2% 1% *% 1% 1% 1% *% 1% -% 2% 4% 1% -% -% -% 1%
81-90% 3 2 1 -% 1 -% 2 2 1 -% 3 3 -% -% -% -% -% -% -% -% -% -% 3
*% *% *% -% *% -% 1% 1% *% -% *% 1% -% -% -% -% -% -% -% -% -% -% 1%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 20 (continuation): Q11 Thinking about the management of your business, what proportion of senior managers have received some training in business strategy?

Significance Level: 95%

% Range TOTAL Male Female 18-34 35-44 45-54 55+ North Midlands South All businesses Total Hi-tech businesses Total creative businesses Creative Advertising Design Film & Video Total Leisure only Leisure Non-leisure Music TV & Radio High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
91-100% 284 D 220 64 44 70 82 85 76 78 123 284 136 148 124 31 31 27 32 8 24 23 4 136
28% 28% 29% 28% 25% 28% 33% 31% 28% 27% 28% 27% 29% 29% 34% 31% 27% 33% 29% 35% 23% 31% 27%
Don't know 30 A F 18 12 F 7 6 12 1 4 10 16 30 16 14 12 3 2 -% 3 1 2 3 3 16
3% 2% 5% 4% 2% 4% *% 2% 4% 3% 3% 3% 3% 3% 3% 2% -% 3% 4% 3% 3% 23% 3%
Answered 974 763 211 152 273 279 254 242 270 444 974 484 490 423 89 99 100 94 27 67 98 10 484
Mean 34.00 33.6 35.58 35.17 30.86 32.86 37.79 37.14 32.93 32.53 34.00 34.77 33.23 32.1 36.76 35.21 27.94 39.47 37.13 40.42 26.30 44.30 34.77

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 20 (continuation): Q11 Thinking about the management of your business, what proportion of senior managers have received some training in business strategy?

Significance Level: 95%

% Range TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
None 488 DEF 181 DEF 110 DEF 51 F 56 F 64 F 23 F 106 JK 109 K 100 JK 92 K 43
49% 57% 56% 49% 43% 37% 32% 55% 53% 55% 44% 35%
1-10% 79 ABCD 14 ABCD 14 ABCD 5 8 24 13 12 18 9 23 12
8% 4% 7% 5% 6% 14% 18% 6% 9% 5% 11% 10%
11-20% 13 ABCE *% -% -% 9 G 2 1 -% 1 1 4 G 3 G
1% -% -% -% 7% 1% 1% -% 1% 1% 2% 2%
21-30% 17 A -% 1 2 5 6 AB 2 AB -% 1 7 GH 5 G 1
2% 1% 2% 4% 3% 3% -% *% 4% 2% 1% 2%
31-40% 10 A -% -% 2 3 AB 3 AB 2 AB -% -% -% 5 GHI 3 GHI
1% 1% -% 2% 2% 3% -% *% -% -% 2% 2%
41-50% 37 AF 2 AF 16 AF 6 7 6 -% 7 8 9 9 3
4% 1% 8% 6% 5% 3% -% 4% 1% 4% 5% 4%
51-60% 28 A 3 A 8 A 4 A 4 A 6 A 3 A 3 3 6 7 5
3% 1% 4% 4% 3% 3% 4% 2% 1% 3% 3% 4%
61-70% 6 ABE -% -% 2 2 -% 3 -% -% 1 3 2
1% -% -% 2% 2% -% 3% -% -% 1% 1% 2%
71-80% 9 AB -% -% 4 1 2 2 1 2 1 2 3 H
1% -% -% 4% 1% 1% 3% 1% -% 1% 1% 2%
81-90% 3 A -% -% -% 2 1 -% 1 -% -% *% 1
*% -% -% -% 2% 1% -% 1% -% -% *% 1%
Answered 974 311 197 105 128 170 72 189 206 180 205 124
Mean 34.00 33.72 30.34 28.52 26.65 39.46 45.42 29.80 31.06 32.74 34.34 43.14

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

CREATIVE BUSINESS SURVEY - FEBRUARY 2006

Fieldwork dates - 9th February - 24th February 2006

Q11 Thinking about the management of your business, what proportion of senior managers have received some training in business strategy?

TOTAL 0-1 (A) 2 (B) 3 (C) 4-5 (D) 6-19 (E) 20+ (F) <£50k (G) £50-100k (H) £100-250k (I) £250-£1m (J) £1m+ (K)
Significance Level: 95% Total 1004 316 198 105 129 174 73 192 206 182 207 124
91-100% 284 113 43 29 28 48 20 59 60 46 50 44
28% 36% 22% 28% 22% 28% 27% 31% 29% 25% 24% 35%
BD J
Don't know 30 2 6 - 4 12 5 2 4 2 6 4
3% 1% 3% -% 3% 7% 7% 1% 2% 1% 3% 3%
A A AC AC
Answered Mean 974 314 192 105 125 162 68 190 202 180 201 120
34.00 35.48 28.03 36.64 32.08 36.10 37.76 33.80 31.84 30.67 32.34 44.20
GHIJ

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Q12 What source of funds did your business receive when it started up?

Sex Age Region All busin esses (K) Total Hi-tech busin esses (L) Total creative busin esses (M) Sector Interactive software
TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ (G) North (H) Mid (I) South (J) Crea tive (N) Advert ising (O) Design (P) Film & video (Q) Total only (*R) Leisure (S) Non-leisure (T) Music (*U) TV & radio (V) High tech (W)
Significance Level: 95% Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Your own savings 481 398 83 58 143 150 122 118 138 215 481 245 236 195 40 39 48 57 16 41 49 3 245
48% 51% 37% 36% 51% 52% 48% 48% 49% 47% 48% 49% 47% 45% 43% 39% 48% 59% 57% 59% 49% 23% 49%
B C C C
Individual investor 92 78 14 19 28 24 21 17 23 50 92 45 47 46 8 10 10 4 3 1 11 4 45
9% 10% 6% 12% 10% 8% 8% 7% 8% 11% 9% 9% 9% 11% 9% 10% 10% 4% 11% 1% 11% 31% 9%
Friends and family 79 60 19 20 15 21 22 20 23 36 79 37 42 39 7 13 8 7 4 3 7 - 37
8% 8% 9% 13% 5% 7% 9% 8% 8% 8% 8% 7% 8% 9% 8% 13% 8% 7% 14% 4% 7% -% 7%
D
Overdraft 61 49 12 4 19 17 20 17 17 27 61 33 28 28 7 10 5 - - - 6 - 33
6% 6% 5% 3% 7% 6% 8% 7% 6% 6% 6% 7% 6% 6% 8% 10% 5% -% -% -% 6% -% 7%
C
Secured loan 55 48 7 8 13 19 14 16 16 23 55 31 24 22 4 6 5 2 - 2 6 1 31
5% 6% 3% 5% 5% 7% 5% 7% 6% 5% 5% 6% 5% 5% 4% 6% 5% 2% -% 3% 6% 8% 6%
Business grants / government grants 31 23 8 8 4 12 6 14 9 6 31 18 13 11 1 3 2 2 - 2 4 1 18
3% 3% 4% 5% 1% 4% 2% 6% 3% 1% 3% 4% 3% 3% 1% 3% 2% 2% -% 3% 4% 8% 4%
D
Unsecured loan 30 26 4 5 6 9 9 8 7 15 30 16 14 12 1 4 3 2 - 2 4 - 16
3% 3% 2% 3% 2% 3% 4% 3% 3% 3% 3% 3% 3% 3% 1% 4% 3% 2% -% 3% 4% -% 3%
Generated from cash flow / from business 19 18 1 4 7 1 7 4 6 9 19 7 12 10 2 1 1 4 2 2 4 - 7
2% 2% *% 3% 3% *% 3% 2% 2% 2% 2% 1% 2% 2% 2% 1% 1% 4% 7% 3% 4% -% 1%
E E
Private funding / investors 15 11 4 5 3 5 2 1 4 9 15 6 9 7 2 1 2 4 2 2 - - 6
1% 1% 2% 3% 1% 2% 1% *% 1% 2% 1% 1% 2% 2% 2% 1% 2% 4% 7% 3% -% -% 1%
E
Equity 14 12 2 2 3 6 3 2 3 8 14 8 6 5 2 2 - 1 - 1 1 - 8
1% 2% 1% 1% 1% 2% 1% 1% 1% 2% 1% 2% 1% 1% 2% 2% -% 1% -% 1% 1% -% 2%
Non-bank unsecured loan 13 11 2 3 3 5 2 2 5 6 13 6 7 7 1 - 2 1 - - 2 1 6
1% 1% 1% 2% 1% 2% 1% 1% 2% 1% 1% 1% 1% 2% 1% -% 2% 1% 4% -% 2% 8% 1%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Q13 Has your business ever participated in any networks of businesses similar to yours?

Sex Age Region All busin esses (K) Total Hi-tech busin esses (L) Total creative busin esses (M) Sector Interactive software
TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ (G) North (H) Mid (I) South (J) Crea tive (N) Advert ising (O) Design (P) Film & video (Q) Total only (*R) Leisure (S) Non-leisure (T) Music (*U) TV & radio (V) High tech (W)
Significance Level: 95% Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
No -never 598 454 144 81 172 172 161 146 162 275 598 304 294 262 54 74 51 50 18 32 59 6 304
60% 58% 65% 51% 62% 59% 63% 59% 58% 60% 60% 61% 58% 60% 59% 73% 51% 52% 64% 46% 58% 46% 61%
C C JKLMNP
Yes - regularly 162 129 33 26 41 58 35 47 40 73 162 80 82 72 13 12 28 12 2 10 14 3 80
16% 17% 15% 16% 15% 20% 14% 19% 14% 16% 16% 16% 16% 17% 14% 12% 28% 12% 7% 14% 14% 23% 16%
JKLMN O
Yes - Occasionally 150 118 32 32 40 38 39 36 41 72 150 67 83 66 20 11 14 23 6 17 14 1 67
15% 15% 14% 20% 14% 13% 15% 15% 15% 16% 15% 13% 16% 15% 22% 11% 14% 24% 21% 25% 14% 8% 13%
E KO
Yes - rarely 82 75 7 18 24 19 17 14 32 36 82 41 41 32 5 4 6 10 1 9 14 2 41
8% 10% 3% 11% 9% 7% 7% 6% 11% 8% 8% 8% 8% 7% 5% 4% 6% 10% 4% 13% 14% 15% 8%
B G
Net yes 394 322 72 76 105 115 91 97 113 181 394 188 206 170 38 27 48 45 9 36 42 6 188
39% 41% 32% 48% 38% 40% 36% 39% 40% 39% 39% 38% 41% 39% 41% 27% 48% 46% 32% 52% 42% 46% 38%
B DF O
Don't know 12 5 7 2 2 4 3 3 5 4 12 8 4 3 1 - - 1 2 1 1 1 8
1% 1% 3% 1% 1% 1% 1% 1% 2% 1% 1% 2% 1% 1% -% -% 1% 2% 4% 1% -% 8% 2%
A

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Q14 Which two or three of the following are the key barriers to the growth of your company?

Sex Age Region All busin esses (K) Total Hi-tech busin esses (L) Total creative busin esses (M) Sector Interactive software
TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ (G) North (H) Mid (I) South (J) Crea tive (N) Advert ising (O) Design (P) Film & video (Q) Total only (*R) Leisure (S) Non-leisure (T) Music (*U) TV & radio (V) High tech (W)
Significance Level: 95% Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Access to potential customers 387 312 75 69 122 109 82 97 101 183 387 181 206 174 41 37 38 46 14 32 37 7 181
39% 40% 34% 43% 44% 37% 32% 39% 36% 40% 39% 36% 41% 40% 45% 37% 38% 47% 50% 46% 37% 54% 36%
F F
Current commercial conditions 324 265 59 41 84 101 91 78 99 142 324 169 155 140 31 30 34 26 11 15 30 4 169
32% 34% 26% 26% 30% 35% 36% 32% 35% 31% 32% 34% 31% 32% 34% 30% 34% 27% 39% 22% 30% 31% 34%
B C
Investment 194 151 43 36 48 58 49 43 46 99 194 104 90 82 12 21 17 15 7 8 21 4 104
19% 19% 19% 23% 17% 20% 19% 17% 16% 22% 19% 21% 18% 19% 13% 21% 17% 15% 25% 12% 21% 31% 21%
Staff skill levels 135 102 33 23 37 38 36 36 43 55 135 75 60 49 11 14 9 12 1 11 12 2 75
13% 13% 15% 14% 13% 13% 14% 15% 15% 12% 13% 15% 12% 11% 12% 14% 9% 12% 4% 16% 12% 15% 15%
Business skills training availability 71 51 20 17 20 22 9 14 16 41 71 28 43 32 5 11 6 12 1 11 7 2 28
7% 7% 9% 11% 7% 8% 4% 6% 6% 9% 7% 6% 9% 7% 5% 11% 6% 12% 4% 16% 7% 15% 6%
F F K
Timescale / lack of management time 34 25 9 6 12 8 8 6 11 17 34 6 28 12 4 - 1 18 2 16 5 - 6
3% 3% 4% 4% 4% 3% 3% 2% 4% 4% 3% 1% 6% 3% 4% -% 1% 19% 7% 23% 5% -% 1%
K J K V
Legislation / government bureaucracy 24 22 2 3 9 6 6 5 5 14 24 9 15 2 2 - - 13 - 13 9 - 9
2% 3% 1% 2% 3% 2% 2% 2% 2% 3% 2% 2% 3% *% 2% -% -% 13% -% 19% -% -% 2%
M M
Lack of finance / money 11 7 4 4 4 1 2 3 3 5 11 7 4 1 - - - 3 - 3 1 - 7
1% 1% 2% 3% 1% *% 1% 1% 1% 1% 1% 1% 1% *% -% -% -% 3% -% 4% 1% -% 1%
E
Taxation 7 6 1 2 1 4 - 3 1 3 7 2 5 1 1 - - 4 - 4 - - 2
1% 1% *% 1% *% 1% -% 1% *% 1% 1% *% 1% *% 1% -% -% 4% -% 6% -% -% *%
Lack of space 6 5 1 1 2 1 2 2 1 3 6 3 3 - - - - 3 - 3 - - 3
1% 1% *% 1% 1% *% 1% 1% *% 1% 1% 1% 1% -% -% -% -% 3% -% 4% -% -% 1%
Recruitment 3 3 - 1 1 - - 1 1 2 3 2 1 1 - - - 1 - - - - 2
*% *% -% 1% *% -% -% *% 1% -% *% *% *% *% -% -% -% 1% -% -% -% -% *%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Q15 Which of the following best describes the level of turnover of your business?

Sex Age Region All busin esses (K) Total Hi-tech busin esses (L) Total creative busin esses (M) Sector Interactive software
TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ (G) North (H) Mid (I) South (J) Crea tive (N) Advert ising (O) Design (P) Film & video (Q) Total only (*R) Leisure (S) Non-leisure (T) Music (*U) TV & radio (V) High tech (W)
Significance Level: 95% Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Less than £50,000 192 148 44 33 55 49 55 51 52 83 192 81 111 92 15 14 21 26 7 19 34 1 81
19% 19% 20% 21% 20% 17% 22% 21% 19% 18% 19% 16% 22% 21% 16% 14% 21% 27% 25% 28% 34% 8% 16%
K K V
£50,001- £100,000 206 162 44 22 56 73 55 57 63 83 206 84 122 104 15 27 26 28 10 18 23 3 84
21% 21% 20% 14% 20% 25% 22% 23% 23% 18% 21% 17% 24% 24% 16% 27% 26% 29% 36% 26% 23% 23% 17%
C C K K K K
£100,001- £250,000 182 148 34 23 60 58 39 42 52 85 182 91 91 74 21 13 21 21 4 17 13 2 91
18% 19% 15% 14% 22% 20% 15% 17% 19% 18% 18% 18% 18% 17% 23% 13% 21% 22% 14% 25% 13% 15% 18%
£250,001- £500,000 120 99 21 17 34 31 35 27 36 55 120 69 51 47 13 15 9 5 1 4 8 1 69
12% 13% 9% 11% 12% 11% 14% 11% 13% 12% 12% 14% 10% 11% 14% 15% 9% 5% 4% 6% 8% 8% 14%
£500,001- £1m 87 65 22 21 21 16 26 17 23 45 87 48 39 35 10 13 7 5 1 4 4 - 48
9% 8% 10% 13% 8% 5% 10% 7% 8% 10% 9% 10% 8% 8% 11% 13% 7% 5% 4% 6% 4% -% 10%
E E
£1m + 124 105 19 20 33 36 32 28 32 62 124 80 44 40 15 10 7 7 3 4 3 2 80
12% 13% 9% 13% 12% 12% 13% 11% 11% 13% 12% 16% 9% 9% 16% 10% 7% 7% 11% 6% 3% 15% 16%
B L LMP T
Don't know 26 11 15 10 5 8 2 8 6 12 26 17 9 8 1 2 1 2 1 1 1 2 17
3% 1% 7% 6% 2% 3% 1% 3% 2% 3% 3% 3% 2% 2% 1% 2% 1% 2% 4% 1% 1% 15% 3%
A DF
Refused 67 43 24 13 15 20 11 16 16 35 67 30 37 35 2 7 8 3 1 2 15 2 30
7% 6% 11% 8% 5% 7% 4% 7% 6% 8% 7% 6% 7% 8% 2% 7% 8% 3% 4% 3% 15% 15% 6%
A N V

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Table 25 REGION

Sex Age Region All busin esses (K) Total Hi-tech busin esses (L) Total creative busin esses (M) Sector Interactive software
TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ (G) North (H) Mid (I) South (J) Crea tive (N) Advert ising (O) Design (P) Film & video (Q) Total only (*R) Leisure (S) Non-leisure (T) Music (*U) TV & radio (V) High tech (W)
Significance Level: 95% Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Yorkshire and the Humber 66 45 21 11 22 16 16 - - 66 66 33 33 30 5 11 7 5 2 3 5 - 33
7% 6% 9% 7% 8% 5% 6% 27% -% -% 7% 7% 7% 7% 5% 11% 7% 5% 7% 4% 5% -% 7%
HI
West Midlands 105 78 27 12 27 33 33 - 105 - 105 63 42 36 9 4 11 10 4 6 6 2 63
10% 10% 12% 8% 10% 11% 13% -% 38% -% 10% 13% 8% 8% 10% 4% 11% 10% 14% 9% 6% 15% 13%
GI O LMO
Wales 36 28 8 6 6 12 12 - 36 - 36 21 15 14 1 3 3 1 1 - 7 - 21
4% 4% 4% 4% 2% 4% 5% -% 13% -% 4% 4% 3% 3% 1% 3% 3% 1% -% 1% 7% -% 4%
GI
South West 118 89 29 18 26 35 36 - - 118 118 55 63 51 14 13 8 14 2 12 12 2 55
12% 11% 13% 11% 9% 12% 14% -% -% 26% 12% 11% 13% 12% 15% 13% 8% 14% 7% 17% 12% 15% 11%
GH
South East 214 172 42 28 63 64 54 - - 214 214 112 102 90 17 29 10 21 9 12 25 - 112
21% 22% 19% 18% 23% 22% 21% -% -% 47% 21% 22% 20% 21% 18% 29% 10% 22% 32% 17% 25% -% 22%
GH P P P P P
Scotland 65 53 12 8 15 21 21 - - 65 65 33 32 26 3 5 11 8 2 6 4 1 33
6% 7% 5% 5% 5% 7% 8% 26% -% -% 6% 7% 6% 6% 3% 5% 11% 8% 7% 9% 4% 8% 7%
HI N
North West 79 61 18 14 27 23 15 - - 79 79 40 39 33 12 4 9 7 1 6 6 1 40
8% 8% 8% 9% 10% 8% 6% 32% -% -% 8% 8% 8% 8% 13% 4% 9% 7% 4% 9% 6% 8% 8%
HI O
Northern 36 32 4 4 17 8 6 - - 36 36 19 17 13 6 1 3 4 - 4 3 - 19
4% 4% 2% 3% 6% 3% 2% 15% -% -% 4% 4% 3% 3% 7% 1% 3% 4% -% 6% 3% -% 4%
F HI O
London 128 96 32 29 34 41 19 - - 128 128 39 89 79 12 17 26 13 3 10 18 3 39
13% 12% 14% 18% 12% 14% 7% -% -% 28% 13% 8% 18% 18% 13% 17% 26% 13% 11% 14% 18% 23% 8%
F F F GH K K JKN K
Eastern 35 26 9 9 11 6 8 - 35 - 35 18 17 15 4 5 - 3 1 2 4 1 18
3% 3% 4% 6% 4% 2% 3% -% 13% -% 3% 4% 3% 3% 4% 5% -% 3% 4% 3% 4% 8% 4%
E GI P P
East Midlands 104 85 19 18 28 24 30 - 104 - 104 55 49 42 9 7 10 11 4 7 10 2 55
10% 11% 9% 11% 10% 8% 12% -% 37% -% 10% 11% 10% 10% 10% 7% 10% 11% 14% 10% 10% 15% 11%
GI
Northern Ireland 18 16 2 2 3 8 5 - - - 18 12 6 6 - 2 2 - - - 1 - 12
2% 2% 1% 1% 1% 3% 2% -% -% -% 2% 2% 1% 1% -% 2% 2% -% -% -% 1% 8% 2%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Creative Business Survey - February 2006

Fieldwork dates - 9th February - 24th February 2006

Table 25 (continuation) REGION

Significance Level: 95%

REGION TOTAL 0-1 2 3 4-5 6-19 20+ <£50k £50-100k £100-250k £250-£1m £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
Yorkshire and the Humber 66 19 13 4 11 10 9 9 14 12 12 11
7% 6% 7% 4% 9% 6% 12% 5% 7% 7% 6% 9%
West Midlands 105 28 20 16 13 19 7 19 20 21 23 14
10% 9% 10% 15% 10% 11% 10% 10% 10% 12% 11% 11%
Wales 36 11 7 7 3 5 3 5 9 11 5 3
4% 3% 4% 7% 2% 3% 4% 3% 4% 6% 2% 2%
South West 118 52 23 10 13 11 7 36 24 16 18 11
12% 16% 12% 10% 10% 6% 10% 19% 12% 9% 9% 9%
South East 214 61 51 21 30 33 16 26 48 41 46 31
21% 19% 26% 20% 23% 19% 22% 14% 23% 23% 22% 25%
Scotland 65 20 12 10 7 13 3 14 17 12 11 5
6% 6% 6% 10% 5% 7% 4% 7% 8% 7% 5% 4%
North West 79 29 17 7 6 14 5 20 16 12 16 8
8% 9% 9% 7% 5% 8% 7% 10% 8% 7% 8% 6%
Northern 36 11 9 3 4 8 1 8 10 6 5 4
4% 3% 5% 3% 3% 5% 1% 4% 5% 3% 2% 3%
London 128 33 18 15 23 29 9 21 11 28 36 20
13% 10% 9% 14% 18% 17% 12% 11% 5% 15% 17% 16%
Eastern 35 10 5 4 5 8 3 10 4 6 10 3
3% 3% 3% 4% 4% 5% 4% 5% 2% 3% 5% 2%
East Midlands 104 36 20 5 14 21 7 18 30 14 21 12
10% 11% 10% 5% 11% 12% 10% 9% 15% 8% 10% 10%
Northern Ireland 18 6 3 3 - 3 3 6 3 3 4 2
2% 2% 2% 3% -% 2% 4% 3% 1% 2% 2% 2%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Notes for Table 25: * Yorkshire and the Humber, 3 column (4%): C indicates a significant difference. * South West, 0-1 column (16%): E indicates a significant difference. * South West, Turnover columns (<£50k, £50-100k, £100-250k, £250-£1m, £1m+): HIJK indicates significant differences. * South East, 2 column (26%): G indicates a significant difference. * South East, Turnover columns (£50-100k, £100-250k, £250-£1m, £1m+): G indicates significant differences. * London, TOTAL column (13%), 0-1 column (10%): AB indicates significant differences. * London, Turnover columns (£100-250k, £250-£1m, £1m+): H indicates significant differences. * East Midlands, TOTAL column (11%), 0-1 column (10%): C indicates significant differences. * Northern Ireland, 3 column (3%): D indicates a significant difference. * Northern Ireland, 20+ column (4%): C indicates a significant difference.

Table 26 INTERVIEWER - CODE GENDER WITHOUT ASKING

Significance Level: 95%

TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ North (G) Midlands (H) South (J) All business (K) Total Hi-tech business (L) Total creative business (M) Creative (N) Advertising (O) Design (P) Film & video (Q) Interactive software Total only (*R) Interactive software Leisure (S) Interactive software Non-leisure (T) Music (*U) TV & radio (V) High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
Male 781 781 112 214 224 217 191 217 357 781 409 372 316 78 57 80 80 24 56 69 8 409
78% 100% -% 70% 77% 77% 85% 78% 78% 78% 78% 82% 74% 73% 85% 56% 80% 82% 86% 81% 68% 62% 82%
Female 223 223 47 65 67 38 55 63 103 223 91 132 119 14 44 20 17 4 13 32 5 91
22% -% 100% 30% 23% 23% 15% 22% 23% 22% 22% 18% 26% 27% 15% 44% 20% 18% 14% 19% 32% 38% 18%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Notes for Table 26: * Male row (percentages): B (Male column), CDE (18-34, 35-44, 45-54 columns), MO (Total creative business, Advertising columns), LMO (Total Hi-tech business, Total creative business, Advertising columns), O (Advertising column), T (Interactive software Non-leisure column). * Female row (percentages): A (TOTAL column), F (45-54 column), KN (All business, Creative columns), JKN (South, All business, Creative columns), JKLMNP (South, All business, Total Hi-tech business, Total creative business, Creative, Advertising, Design columns), V (High tech column).

Table 26 (continuation) INTERVIEWER - CODE GENDER WITHOUT ASKING - Company Size and Turnover Breakdown

Significance Level: 95%

TOTAL (A) 0-1 (B) 2 (C) 3 (D) 4-5 (E) 6-19 (F) 20+ <£50k (G) £50-100k (H) £100-250k (J) £250-£1m (K) £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
Male 781 255 150 85 105 124 56 148 162 148 164 105
78% 81% 76% 81% 81% 71% 77% 77% 79% 81% 79% 85%
Female 223 61 48 20 24 50 17 44 44 34 43 19
22% 19% 24% 19% 19% 29% 23% 23% 21% 19% 21% 15%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Notes for Table 26 (continuation): * Male row (percentages), 4-5 and 6-19 columns: E indicates significant differences. * Female row (percentages), TOTAL, 0-1, 2, 3 columns: AD indicates significant differences.

Table 27 Into which of the following age brackets do you fall?

Significance Level: 95%

TOTAL (A) Male (B) Female (C) 18-34 (D) 35-44 (E) 45-54 (F) 55+ North (G) Midlands (H) South (J) All business (K) Total Hi-tech business (L) Total creative business (M) Creative (N) Advertising (O) Design (P) Film & video (Q) Interactive software Total only (*R) Interactive software Leisure (S) Interactive software Non-leisure (T) Music (*U) TV & radio (V) High tech
Total 1004 781 223 159 279 291 255 246 280 460 1004 500 504 435 92 101 100 97 28 69 101 13 500
18-24 16 8 8 16 4 6 6 16 6 10 9 3 1 3 2 1 3 6
2% 1% 4% 10% -% -% -% 2% 2% 1% 2% 1% 2% 2% 3% -% 1% 3% 7% 1% 3% -% 1%
25-34 143 104 39 143 33 39 69 143 76 67 60 12 11 12 13 6 7 16 3 76
14% 13% 17% 90% -% -% -% 13% 14% 15% 14% 15% 13% 14% 13% 11% 12% 13% 21% 10% 16% 23% 15%
35-44 279 214 65 279 81 72 123 279 124 155 131 30 25 30 35 11 24 33 2 124
28% 27% 29% -% 100% -% -% 33% 26% 27% 28% 25% 31% 30% 33% 25% 30% 36% 39% 35% 33% 15% 25%
45-54 291 224 67 291 68 75 140 291 140 151 127 22 26 32 32 8 24 33 6 140
29% 29% 30% -% -% 100% -% 28% 27% 30% 29% 28% 30% 29% 24% 26% 32% 33% 29% 35% 33% 46% 28%
55-64 212 180 32 212 48 67 93 212 117 95 82 19 30 19 14 1 13 12 1 117
21% 23% 14% -% -% -% 83% 20% 24% 20% 21% 23% 19% 19% 21% 30% 19% 14% 4% 19% 12% 8% 23%
65+ 43 37 6 43 10 16 16 43 30 13 13 4 3 5 30
4% 5% 3% -% -% -% 17% 4% 6% 3% 4% 6% 3% 3% 4% 3% 5% -% -% -% -% 8% 6%
Refused 20 14 6 2 5 13 20 7 13 13 2 6 1 4 7
2% 2% 3% -% -% -% -% 1% 2% 3% 2% 1% 3% 3% 2% 6% 1% -% -% -% 4% -% 1%

Columns Tested: A,B - C,D,E,F - G,H,I - J,K,L,M,N,O,P - Q,R,S - T,U,V

Notes for Table 27: * 18-24 row (percentages), TOTAL column: A indicates a significant difference. * 18-24 row (percentages), 18-34, 35-44, 45-54 columns: DEF indicates significant differences. * 25-34 row (percentages), 18-34, 35-44, 45-54 columns: DEF indicates significant differences. * 35-44 row (percentages), Female, 35-44, 45-54 columns: CEF indicates significant differences. * 35-44 row (percentages), All business column: K indicates a significant difference. * 45-54 row (percentages), Female, 18-34, 35-44 columns: CDF indicates significant differences. * 55-64 row (percentages), Male column: B indicates a significant difference. * 55-64 row (percentages), Female, 18-34, 35-44 columns: CDE indicates significant differences. * 55-64 row (percentages), South, Total Hi-tech business, Total creative business columns: JLM indicates significant differences. * 55-64 row (percentages), Interactive software Non-leisure column: T indicates a significant difference. * 65+ row (percentages), Female, 18-34, 35-44 columns: CDE indicates significant differences. * 65+ row (percentages), Total Hi-tech business, Total creative business columns: LM indicates significant differences. * 65+ row (percentages), Interactive software Non-leisure column: T indicates a significant difference. * Refused row (percentages), South, All business columns: JK indicates significant differences.

Table 27 (continuation) Into which of the following age brackets do you fall? - Company Size and Turnover Breakdown

Significance Level: 95%

TOTAL (A) 0-1 (B) 2 (C) 3 (D) 4-5 (E) 6-19 (F) 20+ <£50k (G) £50-100k (H) £100-250k (J) £250-£1m (K) £1m+
Total 1004 316 198 105 129 174 73 192 206 182 207 124
18-24 16 6 2 1 1 4 2 6 1 1 3 1
2% 2% 1% 1% 1% 2% 3% 3% *% 1% 1% 1%
25-34 143 31 21 21 19 28 18 27 21 22 35 19
14% 10% 11% 20% 15% 16% 25% 14% 10% 12% 17% 15%
35-44 279 93 60 27 35 49 15 55 56 60 55 33
28% 29% 30% 26% 27% 28% 21% 29% 27% 33% 27% 27%
45-54 291 96 61 31 34 45 22 49 73 58 47 36
29% 30% 31% 30% 26% 26% 30% 26% 35% 32% 23% 29%
55-64 212 68 41 19 35 36 11 45 48 33 49 27
21% 22% 21% 18% 27% 21% 15% 23% 23% 18% 24% 22%
65+ 43 17 9 2 3 9 3 10 7 6 12 5
4% 5% 5% 2% 2% 5% 4% 5% 3% 3% 6% 4%
Refused 20 5 4 4 2 3 2 2 6 3
2% 2% 2% 4% 2% 2% 3% -% -% 1% 3% 2%

Columns Tested: A,B,C,D,E,F - G,H,I,J,K

Notes for Table 27 (continuation): * 18-24 row (percentages), £50-100k column: H indicates a significant difference. * 25-34 row (percentages), TOTAL, 0-1 columns: AB indicates significant differences. * 25-34 row (percentages), TOTAL column: A indicates a significant difference. * 25-34 row (percentages), £50-100k, £100-250k, £250-£1m, £1m+ columns: H indicates significant differences. * 35-44 row (percentages), <£50k, £100-250k columns: GJ indicates significant differences. * 45-54 row (percentages), £100-250k column: J indicates a significant difference. * Refused row (percentages), <£50k, £50-100k columns: GH indicates significant differences.

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