A five-step approach to understanding and addressing barriers to program and service uptake.
You’ve built a great program or service. So why aren’t more people using it?
At BIT, we’ve worked with dozens of organizations in the public, private, and nonprofit sectors to design, implement, and test successful uptake strategies rooted in what really influences behavior.
This playbook outlines our five-step approach:
- How to set uptake goals: What does success mean to your program?
- Listing the actions needed for uptake: Sometimes uptake is simple for users, like signing up on a website. But it’s often more complicated and there are multiple steps that a user may need to take to onboard onto a service or program.
- Uncovering behavioral barriers: Some of the most needed and valuable programs can see low engagement, and it’s not just because of a lack of awareness.
- How to design solutions that address the behavioral barriers you’ve uncovered, making it easier and more attractive for users to take up your program or service offer.
- Measuring impact: for instance using randomized controlled trials (RCTs) or other evaluation methods.
