About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

Started: October 2013
Based: London
Website: www.shiftdesign.org.uk/products/healthy-fast-food
Twitter: @shift_org
Categories: Food, Community Action

Community venture Box Chicken is a healthy street food campaign aimed at young children in low income areas to tackle childhood obesity.

The project sells peri-peri or Caribbean chicken as a low fat alternative to fried chicken to school children via mobile kitchens, in an effort to balance the predominance of junk food outlets in deprived areas.

Young unemployed people and catering students are also encouraged to work on the vans to gain a City & Guilds qualification in catering.

Box Chicken is a project by Shift (formerly We Are What We Do) - a not-for-profit behaviour change company that aims to shift the everyday behaviours of individuals by tackling a series of major social and environmental issues, such as mental health, youth obesity and domestic food and energy waste.

Following a successful pilot in Newham, other London boroughs are set to benefit from the Box Chicken model, including Tower Hamlets, Hackney and Camden in September.