Passionate about improving the health and wellbeing of people in your local area? We have an opportunity for you.
Nesta and the Behavioural Insights Team are working with the Cabinet Office to offer a unique opportunity to three local areas to explore effective and innovative ways of mobilising people and communities to improve health and wellbeing.
Social movements, behavioural insights and social networks are increasingly being recognised as approaches with the potential to improve health and care through and by people. NHS England’s Five Year Forward View reflected this, highlighting the need to collectively ‘shift power to patients and citizens’ and ‘strengthen communities’.
As we know, local communities are filled with energy, skills and generosity. How can these valuable assets be cultivated, supported and used to improve health and wellbeing? How can we create social movements in health?
When we say social movements, what types of initiatives spring to mind? Perhaps the hospice movement, climate change or the ramblers. Social movements often start with a shared purpose, create a sense of belonging for joining members, build momentum, and ultimately, shift human behaviour through mechanisms of mass participation.
We think that social movements in health have significant potential across three areas:
Nesta and the Behavioural Insights Team are looking for three local sites to support in their quest for greater impact, influence, and growth. Please read on if this sounds meaningful to you!
Participating sites will receive high-quality support from Nesta and the Behavioural Insights Team to enhance their work, learn from other experienced sites across the country, showcase their work on a national programme and potentially influence the national agenda.
Specifically, Nesta and BIT will work with sites to understand local needs and assets and assemble a local coalition, and co-produce an ambitious but achievable plan to build and embed social movements locally, including a unique Behavioural Insight Framework.
Each site will need to commit to working with us between now and summer 2016.
We are looking for organisations or partnerships based in England, who are passionate about their work and eager to grow their impact.
If this is you, we’d like to hear from you.
The closing date for expressions of interest is midday Wednesday 9 March 2016 - don’t miss out!