How do we find new ways to keep people in their 50s and 60s active and as valued members of their local community, so that ageing becomes a positive experience?
That was the challenge we set ourselves in 2010 with the launch of our Age Unlimited programme. Over the past 18 months we have developed and trialled some exciting new services to answer this challenge.
The Age Unlimited England programme has supported a total of ten hugely diverse and innovative projects, including:
All of the projects have been developing their services with potential end users.
They are bringing to life and testing ideas out in practice, using prototyping, to ensure the services being developed are what people really want and need.
The Age Unlimited programme is coming to an end in December 2011, but we still have a long way to go if we are to capitalise on the opportunity an ageing society presents, rather than dwell on the problems society will face if we don't respond.
Over the next few months, I will be blogging about some of the things we have learnt on Age Unlimited such as: