About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

SWOT analysis

How can it help me?

SWOT (aka Strengths, Weakness, Opportunities, and Threats) is an analysis that can be done on a project, department, organisation or entire sector, no matter the size.

It is a way of better understanding what you’re doing well, what you need to address for success, and when and how external partners may help.

A SWOT analysis is especially useful at the beginning of a project. But it also gives you a good framework for reviewing where you stand as you progress, and for trying new ideas and solutions.

How do I use it?

Fill in the SWOT sheet, with your ideas of your strengths and weaknesses, and opportunities and threats (external or internal) in the relevant quarters.


  • Make sure you are prepared with accurate facts and figures before you start.
  • Include as many details as you can of what affects your work, whether small or great.
  • Be honest and critical, and avoid defensiveness. Recognising your weaknesses and threats can help you shed light on your opportunities.
  • Get other people’s opinions to compare their perspectives with yours.
  • Do it again. New factors and ideas will crop as your project progresses, so it is a good idea to incorporate the SWOT analysis into your work every quarter or twice a year.
  • Remember it’s a guide, not a rulebook!