About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.


How can it help me?

Developing a realistic idea of the ‘personas’ in your target audience helps ground your work, keeping it focused on real people instead of an abstract, general audience.

How do I use it?

Complete the entire worksheet from the perspective of a particular persona, much like taking a personality quiz.


  • Give the persona a name.
  • If possible, add a picture or drawing that represents them.
  • Fill in the other boxes with keywords or sentences, using as much detail as possible to build the character.
  • Once you have completed the worksheet, try a new one from the perspective of a different persona.