How can it help me?

Developing a realistic idea of the ‘personas’ in your target audience helps ground your work, keeping it focused on real people instead of an abstract, general audience.

How do I use it?

Complete the entire worksheet from the perspective of a particular persona, much like taking a personality quiz.


  • Give the persona a name.
  • If possible, add a picture or drawing that represents them.
  • Fill in the other boxes with keywords or sentences, using as much detail as possible to build the character.
  • Once you have completed the worksheet, try a new one from the perspective of a different persona.