Experience map

How can it help me?

This worksheet helps you understand how others view your work and what shapes their opinions of it.

How does it work?

  • Complete one worksheet each for as many people who have engaged with your work as possible.
  • Start with the top boxes.
  • Moving left to right, fill in with details about how the individual first heard of your work, what they wanted from it, and what their takeaway thoughts were.
  • In the ‘Learnings’ section, assess what lessons might be gleaned from the contents of the boxes above.


  • Try specifically interviewing your clients, colleagues or any others who have been in contact with your work, to get more in-depth information.
  • Once you have completed a number of worksheets, you can compare details to identify any common themes.