About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

Experience map

How can it help me?

This worksheet helps you understand how others view your work and what shapes their opinions of it.

How does it work?

  • Complete one worksheet each for as many people who have engaged with your work as possible.
  • Start with the top boxes.
  • Moving left to right, fill in with details about how the individual first heard of your work, what they wanted from it, and what their takeaway thoughts were.
  • In the ‘Learnings’ section, assess what lessons might be gleaned from the contents of the boxes above.


  • Try specifically interviewing your clients, colleagues or any others who have been in contact with your work, to get more in-depth information.
  • Once you have completed a number of worksheets, you can compare details to identify any common themes.