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Innovation to Grow Giving

This report plots the insights and learning from the Innovation in Giving Fund against some of our assumptions about how to grow giving.

This report plots the insights and learning from the Innovation in Giving Fund against some of our assumptions about how to grow giving.

Charities are resourceful, but they often operate very much in the here and now. Experimentation to try new things and time to reflect on how these things are going can seem like a luxury.

However, at the same time, new technologies and innovations pioneered by people and organisations outside the voluntary and charitable sector are creating new ways in which people can give, making it easier and potentially more rewarding to do. Since 2010, the average amount someone donates to a charity online in the UK has risen by 32 per cent.

An understanding of digital technologies is now vitally important for all organisations. We made a key assumption at the start of the Fund that new technologies were fundamental to drive and increase giving in the long term and attract younger donors and volunteers.

We also decided to help foster experimentation and new ideas not only through funding but other kinds of non–financial support, such as mentoring, business model development, marketing and service design techniques.