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As Nesta prepares to set out a new three year strategy from our new home on Victoria Embankment, we are proud to share our new brand identity.

Nesta worked with Pentagram Design to develop the new visual system, which draws inspiration from the avant-garde artwork of Kasimir Malevich and the mobiles of Alexander Calder. The floating 'bubbles' reflect the spirit of energy, friction, creativity and invention that underpin Nesta's work. While the combination of bright colours and geometric shapes represent the combination of art and science behind effective innovation.

Marina Willer, Partner at Pentagram said: "Nesta’s brand expresses a rich universe of co-creation with the organisations they collaborate with and the collective creativity that comes out of it".

The new brand identity is now being rolled out across all touchpoints. If you require further information about accessing, using or updating the Nesta brand, please contact [email protected]