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Understanding AI adoption with behavioural science

15 Jan 2026 14:00 – 15:00
Online

This event took place on Thursday 15 January You can watch the event recording below.

Event recording

AI tools will only deliver on their promise, from increasing productivity to unlocking entirely new practices, if employees use them effectively. 

However, adoption is not a switch you can flick on. It is a behavioural process shaped by habits, emotions and the social context. Without addressing these human factors, even the most advanced AI tools may flop.

This event took place on Thursday 15 January. Watch back to find out more about the core behavioural barriers and drivers that govern successful AI adoption across organisations – including motivation, capability and trust. 

The event covered: 

  • how to ensure that employees are aware of how AI can help them personally
  • how framing AI as a potential gain or loss affects uptake 
  • the building blocks of trust in AI
  • how tweaks to processes can make AI the easy choice 

Speakers

Michael-New-Headshot-cropped-low-res-398x398

Dr Michael Hallsworth, Chief Behavioural Scientist

Dr Michael Hallsworth is BIT’s Chief Behavioural Scientist. Before his current role, Michael was Managing Director of BIT Americas. For 20 years, he has worked as both an official and an advisor to various governments, and has been a leading figure in applying behavioural science to address practical problems. He is the co-author of the book Behavioral Insights from MIT Press and his new book, The Hypocrisy Trap, is out in 2025. His work has been published in The Lancet, the Journal of Public Economics, and Nature Human Behaviour, and has more than 6,000 citations. He has a PhD in behavioral economics from Imperial College London and is currently Distinguished Lecturer at the University of Pennsylvania. He has held positions at Princeton University, Columbia University, and Imperial College London.

Event information

15 Jan 2026 14:00 – 15:00
Online

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