Behavioural insights are ideas from psychology and economics that explain why people behave the way they do and help encourage positive behaviours. In the past, these ideas have been used to tackle problems ranging from tax collection to increasing the number of disadvantaged students attending top universities.

In this panel talk, we explored how a behavioural insights approach could be applied to EdTech platforms. In particular, we introduced to the Behavioural Insights Team’s evidence-based ‘EAST’ framework - a powerful methodology for applying these concepts to social challenges. We provided results from a series of recent experiments in which behavioural insights were applied to HegartyMaths - one of the UK’s largest EdTech companies.

During this insightful and practical session we provided clear examples of how these ideas could be applied in EdTech.

This event was open to all that might be interested. However, it was be of particular interest to the following groups:

• Professionals working in EdTech. Whether you’re the CEO, a developer or a customer support officer, we think that a behavioural insights approach has significant potential application to all aspects of EdTech. The session will provide concrete examples and ideas to apply in your organisation immediately.
• Teachers and school leaders. Are you interested in improving your student’s engagement with online learning? Is motivation an issue for some of your students? Hear practical tips on how to implement EdTech more effectively, from social cues to well-timed nudges.While the focus will be online learning, lots of the ideas will have relevance in the classroom too.
• Education policy professionals. Well-designed, accessible EdTech has huge potential to help close the attainment gap. In this session, learn how a behavioural insights approach could improve outcomes for remote learners.