About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.


Wanstead, with her parents.


She bids for sub-minimum wage temp service industry jobs online. Often works for an hour or two at a time in cafes and large retail chains, which have flexible staffing models. Unable to break even on wages without using hacked travel options, can't claim benefits if she stops.


She rarely uses social networks, after her parents were priced out of the necessary superfast broadband or wifi access. Many hours of the day are eaten up checking and bidding on freelancer auctions via their peer-to-peer networks. Weekends are often spent with her parents, who regularly drive to visit both sets of Grandparents, who have moved out to a retirement town near Basildon on the other side of the M25.

Technology used

Cheap android tablet, Second-hand Blackberry, hacked Oyster cards and hacked Boris bikes. She uses online police monitoring services to check locations of transport hacking spot checks.

Key trends

(5) Flexible working; (7) Inequality causing skills and housing divides; (9) Socially-divisive access to communication technologies.