About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.


Maida Vale, with her husband who also works in finance. Extended family lives in nearby Wembley, having emigrated from India three generations ago.

In Canary Wharf and from home two days a week. Both her and her husband are adapting to flexible contracts in anticipation of their child's birth.


Used to regularly visit European cities at the weekend via Heathrow Budget Terminal. Otherwise local social life, with childhood friends and colleagues who live in the same extended Vale-Village complex. She is making linen and clothes for her child out of materials that will respond to the child's temperature and movement, a kind of eSkin.

Technology used

Work tablet and 3D virtual office installed at home. Local health service provides chest-strap sensors to monitor health during pregnancy, recording blood pressure and heart rate. She opts to have her data analysed by a private firm rather than the health service. Craft work using eSkins.

Key trends

(5) Flexible work; (7) Inequality causing skills and housing divides; (8) Increasing collection and use of personal data.