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Crowdfunding campaigns succeed both because they propose products that people would like to purchase but also because they appeal to people's passions and interests, whether it's an idea to raise a statue of Robocop in Detroit city or provide sustainable homes for women in crisis.

So, while it's important to communicate to people what they get out of it, make sure you tell the story of why you are passionate about making your project a reality.

As Lee Moyer emphasises in his Kickstarter white paper on lessons for entrepreneurs using crowdfunding 'the movie is key' to doing this. Using a short video to communicate your idea is the best way to get your pitch across to the crowd as it enables entrepreneurs to put a face on who is behind the project and give a taster of what the project will look like in a format that is easy to share.

Lessons from Kickstarter show that projects with a video component succeed at a higher rate than those without (50 per cent vs. 30 per cent). There are lots of guides on what makes a good crowdfunding campaign video however the main insight from Moyer is to 'keep it short', as potential funders often wont engage with videos longer than three minutes.