About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

As emphasised by Time magazine in a recent feature on crowdfunding, it is not just about lowering costs, but also about asking for enough money from funders.

Projects need to take into account the total costs associated with a crowdfunding project like paying a commission to the platform, shipping costs for rewards, potential tax implications and the cost of making a pitch video.