About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

This event took place on Thursday 16 November. You can watch the recording below.

Changemakers, innovators, business leaders, entrepreneurs and politicians will be familiar with setting ambitious targets in order to achieve change, whether it's achieving net-zero emissions or setting out their party manifestos. At Nesta, we have ambitious 2030 goals to improve millions of lives in the UK: to decarbonise our homes, cut obesity in half for better health and close the early-years disadvantage gap. But how can we ensure that big ideas can be converted into real impact?

In their new book Building Moonshots: 50+ Ways To Turn Radical Ideas Into Reality, Tamara Carleton and Bill Cockayne provide practical steps for individuals and organisations to take in order to turn vision into action. They combine proven methods and examples of radical innovation into a single go-to guide, laying out a roadmap for scaling big ideas.

They joined Nesta's CEO Ravi Gurumurthy live in conversation on 16 November to explore the different strategies, techniques and frameworks that changemakers can use to solve today’s biggest challenges.

Why you should watch the recording

This recording is for entrepreneurs, founders, designers, innovators, strategists, changemakers, policymakers or any professionals looking to transform their moonshot goals into concrete action.

The opinions expressed in this event recording are those of the speaker. For more information, view our full statement on external contributors.



Tamara Carleton

Tamara Carleton, PhD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.


William Cockayne

William Cockayne, PhD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.