About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

How can a city, neighbourhood or community develop a physical presence to become the hero or heroine of its own story? Can group physical narratives be harnessed, captured and repeated to effect lasting change in collective understanding and behaviour? How are these physical interactions translating into our digital world?

What is the event?

This evening event explored the relationship between our bodies, our environment and culture. We invited guests to engage with the idea of collective embodiment through video and debate, and through a series of presentations, from the field of virtual reality to the expertise of a choreographer.

Throughout history, our engagement with subculture movements – whether initiated by activism, advocacy, rituals, entertainment, site or education – has created strong, significant and long-term consequences for individual communities and for whole populations. Engaging our bodies and minds in this way can lead to widespread social transformation, whether through mass protest, choreographed dance, or other forms of coming together.

We often underestimate how much what we call ‘embodied culture’ (motion, gesture, facial expression, posture) can be harnessed to create deep, lasting impact on societies, changing the way we behave towards each other, challenging our understanding of ‘the norm’ and transforming society on a larger scale.

Who is the event for and why should I come?

This event was for anyone who wanted to learn more about how collective embodiment can effect change in the world around us. There was the opportunity to hear from a diverse range of speakers whose work sheds light on our understanding of collective embodiment, and there was a chance to network with others exploring this field.

What’s on offer?

Our speakers come from a range of backgrounds: from dance, gaming, virtual training and community activism. In this event, co-chaired by Geoff Mulgan (CEO at Nesta) and Ghislaine Boddington (Creative Director of body>data>space), the speakers shared their work while exploring collective embodied cognition – the interplay between our collective bodies, environment and culture.

There was also a debate on Professor Mehrabain’s 7% Rule, now famously used and misused, which states that human communication is only 7% verbal and 93% non-verbal.

Curated by Ghislaine Boddington, Creative Director of body>data>space.

Speakers

Geoff Mulgan, Chief Executive, Nesta

Geoff Mulgan has been Chief Executive of Nesta since 2011. Nesta is the UK's innovation foundation and runs a wide range of activities in investment, practical innovation and research. Under his leadership it moved out of the public sector to become an independent foundation; greatly expanded its work, partly through creating new units, centres and funds in fields ranging from evidence and impact investment to challenge prizes and skills; and complemented its work in the UK with work in dozens of countries around the world. Geoff co-chairs a World Economic Forum group looking at innovation and entrepreneurship in the fourth industrial revolution. He has advised many governments around the world and is currently chair of an international advisory committee for the Mayor of Seoul and a member of advisory committees for the Prime Minister’s office in the UAE, the Scottish Government and SITRA, the Finnish Innovation agency.

Sally Ramsden, Director, Natural Connection

Sally Ramsden is a yoga teacher specialising in mindfulness, nature connection and community well-being. She is founder and director of Natural Connection, an independent consultancy focusing on developing holistic, inclusive approaches to individual and collective well-being. She is currently designing embodied approaches for people learning English as a Second Language (ESL) and tools for involving older people in local food growing, community gardens and green spaces. She brings a background in journalism, in international research and communications, in participatory training, facilitation and community engagement and has worked with diverse organisations such as Oxford University, The British Council, Friends of the Earth and Save the Children.