Aaron O'Dowling-Keane runs the marketing function at Spacehive, where she manages user communications and partner engagement alongside digital and content strategy.
We caught up with Aaron to learn more about Spacehive’s work to transform public spaces using the power of the crowd.
Crowdfunding is exciting as it helps plug the gap where council funding is cut, as well as allowing people to proactively engage with their environment. Crowdfunding creates a bottom-up form of policy-making, as citizens propose new creative ideas for their areas and those who agree can pledge to support them.
Spacehive opens up new sources of capital and creativity for people trying to improve their community spaces, which traditionally is difficult to find funding for. We bring different funds together so anyone with an idea for transforming their area can gather support from neighbours, businesses, brands and councils in one place. We want to make it as easy as possible for people to make their ideas happen, enabling citizens to become catalysts for change.
All Spacehive projects are centred around community spaces. We enable people and organisations to raise the profile of their project and gather support through likes and comments, as well as generating the funds and resources necessary for their project to succeed. We also work with an ever-growing number of partners, from Esmée Fairbairn and Growing a Greener Britain to GLL and the Mayor of London, who come together to match-fund projects that are making a difference.
Since our 2012 launch, Spacehive has helped fund over 230 projects across the UK worth nearly £6 million. All our projects change the spaces they are in whether it’s just for a few hours as part of a pop-up market, or for a lifetime by transforming a concrete lot into a wildflower garden. Successes include public wi-fi in Mansfield, an urban farm in London, a motorway flyover re-imagined as a “sky park” in Liverpool, and a giant waterslide on Bristol’s high street.
Spacehive is exclusively for civic projects and the special features we offer include:
Wish lists – where projects can ask for skills or stuff and people can offer anything they have that will help, whether it’s design skills or spare chairs
Grant-maker Tool – intelligently matches funders and applicants
Volunteer Tool – connects you with a volunteer database so you can get the extra help you need
Hives – connects projects with supporters and promotes various match-funding opportunities.
1) Your team is crucial – you need enough people to balance the workload and contribute the necessary skills: design, digital, finance, project management etc.
2) Timing – By creating a detailed project timeline you can manage the different parts of your campaign effectively so you don’t get overwhelmed with all you need to do.
3) Create visuals that inspire – use photos, videos, updates and social media to bring your project to life and motivate people to get involved.
You can find out more about Spacehive and the projects it supports at: www.spacehive.com
Read more about Spacehive projects and partners through case studies: about.spacehive.com/case-studies
Follow the Spacehive blog for the latest guides and resources for project creators: about.spacehive.com/blog
Photo Credit: Ernest Cafe - 17 Superact Photo by Jamie Sproates