Rocket Fund: Wave 2 evaluation
In July 2017, we completed our second wave on Rocket Fund, with 35 schools from across the country participating. Here we evaluate our findings and share what we’ve learnt so far
Rocket Fund: Wave 2 evaluation
In July 2017, we completed our second wave on Rocket Fund, with 35 schools from across the country participating. Here we evaluate our findings and share what we’ve learnt so far.
Wave 2 results
At the end of wave two, we had 35 schools on the Rocket Fund platform, with 24 of these successfully hitting their minimum target. We attracted a proportionate amount of projects from each type of school; 74 per cent of the projects came from primaries, 20 per cent from secondaries and 6 per cent from colleges (nationally 70 per cent of schools are primary).
The average level of pupil premium within the schools that took part was 29 per cent (meaning 29 per cent of pupils were registered as eligible for free school meals - a key measure of poverty - at any point in the last six years), exactly the national average; however, this ranged from 4 per cent to 89 per cent overall.
Geographically, schools were distributed all over the country; from Devon to North East Scotland. We haven’t had any schools from Wales yet, but we’re hoping to change that soon.
What we learnt
The biggest challenge is a lack of teacher time
We all know teachers are busy, so we tried to streamline the process as much as possible and encouraged them to get other people involved to help fundraise. One successful method we saw was turning fundraising into a class activity, teaching the students about crowdfunding and showcasing the potential power of community.
We had a lot of non-starters
It’s an interesting phenomenon that seems to occur on many crowdfunding platforms, including Donors Choose (the schools’ crowdfunding platform in the US, that had 280,000 projects last year). Despite all our support and encouragement, we still had nine out of 45 schools who didn’t get off the mark. We think this is due to the fear of asking for money / sharing something publically, which we understand. Donors Choose incentivise first time users to start sharing straight away by offering a code that doubles every donation in the first week. We’re going to experiment with similar tactics in the future.
If you try, you probably will succeed
The most significant contributor to success was the level of enthusiasm from the teacher or fundraising team. A motivated fundraiser will share widely, engage regularly with donors, start fundraising early and contact us frequently for advice. In addition, teachers who sought help from other staff were more successful raising funds than those who went it alone.
Most teachers go for the maximum target
Within this wave, we found most teachers set their fundraising target to the maximum amount of £1,500. However, there was no correlation between the percentage fundraised and the target amount.
Most teachers know what they want to achieve, not what product they want
One of the most common questions we received from new Rocket Fund teachers was: ‘What should we buy?’ We avoided influencing this decision during this wave, but now we have established relationships with suppliers, we are starting to create product bundles focused on learning outcomes. In the future, we’ll combine these with user and expert reviews.
How we will improve
Using our findings we are now working on improving Rocket Fund in the following areas:
- We will refine our support emails and create materials for teachers to use in their fundraising activities (e.g posters, flyers and email templates)
- We will encourage teachers to form a fundraising team in their school, which includes other staff, their school receptionist and the Parent Teacher Association
- We will hold more workshops and webinars to support teachers, and incentivise teachers to start fundraising as soon as their project is live
- We have already started creating template projects, for teachers to “copy and paste”, making the project creation process quicker and making product selection easier (see the template projects here: https://rocket.fund/projects/template/)