About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely. These are four principles that can help you incorporate behavioural science into your policies and communications. The rest of this section contains examples of how the Behavioural Insights Team and Nesta have used EAST™ in our work in the past.

To learn more about applying EAST in your work, look at the full framework here.

Authors

Louise Bazalgette

Louise Bazalgette

Louise Bazalgette

Deputy Director, fairer start mission

Louise works as part of a multi-disciplinary innovation team focused on narrowing the outcome gap for disadvantaged children.

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Dave Wilson

Dave Wilson

Dave Wilson

Advisor

Dave is an Advisor in the Education team at the Behavioural Insights Team (BIT) with a focus on early years projects.

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Fionnuala O’Reilly

Fionnuala O’Reilly

Fionnuala O’Reilly

Lead Behavioural Scientist, fairer start mission

Fionnuala was the lead behavioural scientist in the fairer start mission, seconded from the Behavioural Insights Team (BIT).

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