About Nesta

Nesta is an innovation foundation. For us, innovation means turning bold ideas into reality and changing lives for the better. We use our expertise, skills and funding in areas where there are big challenges facing society.

Nesta Executive Director of Programmes Vicki Sellick was joined in conversation by Marc Freedman, CEO and President of Encore.org, and author of “How to Live Forever: The Enduring Power of Connecting the Generations”

The discussion focussed on the story of Marc Freedman’s thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

The conversation also touched on the fascinating insights Marc gained from talking to social innovators across the globe, and personal stories from young and old, ordinary people and icons.