Guest blogger

Image of Tobias

What I do

Tobias Bohnhoff leads the Digital Market Outlook division at As part of a team of analysts and market researchers, he helps companies to understand the latest market dynamics and future developments of innovative, digital verticals based on statistical insights. This includes working closely with industry insiders, monitoring the startup landscape and conducting his own research in various fields of the digital economy.


Tobias graduated in geography and innovation management. He gained experience in digital transformation processes and innovative business models in numerous research and consulting projects, before starting to build up the Digital Market Outlook team at Statista. He previously worked for a specialised retail consultancy.