What I do
Richard is Head of Research at The Audience Agency, with a remit to respond to client enquiries, deliver research-led projects and manage the research team of 16. He also oversees the strategic development of the agency’s research services.
Richard works across a range of large scale mixed methodology research projects that bring understanding of how organisations can develop their audiences. He also develops sector-level tools and solutions, such as the Audience Finder programme and Audience Spectrum, a cultural segmentation tool.
Previously, Richard was Research Manager at the Barbican Arts Centre, and a Senior Account Executive in a commercial market research agency. He has also worked as a customer relationship consultant in both the culture and tourism sectors for a range of clients. In addition to his primary research skills, Richard is an experienced project manager and data analyst.