Managing Director of Behavioural Insights

Owain Service

Join Date

March 2014

What I do

Owain Service is the Managing Director of Behavioural Insights and Board Director.



Owain was previously a Deputy Director of the Prime Minister’s Strategy Unit, where he led programmes of work on public service reform, education, energy and developed the UK’s first National Security Risk Assessment as part of the Strategic Defence and Security Review.

Prior to that, Owain chaired European negotiations while at the Foreign Office during the UK Government’s 2005 Presidency of the European Union.

Owain holds degrees from Cambridge and the London School of Economics and has written widely on public policy strategy and behavioural insights, having co-authored most of the team’s papers (including ‘Test, Learn, Adapt’, ‘Behaviour Change and Energy Use’ and the EAST paper).

We’ve teamed up with Nesta and the Government to create a new social purpose company: The Behavioural Insights Team. We’ll be joining Nesta at their offices at the start of April, but before we sit down at our desks we wanted to introduce ourselves and tell you a bit about what we’ve done, and what we hope to do.
Owain Service
Friday, 21 March 2014