Guest Blogger

John Elkington

What I do

John Elkington is co-founder and Executive Chairman of Volans.


He also co-founded SustainAbility (where he is Honorary Chairman) and Environmental Data Services (ENDS). His latest book, The Breakthrough Challenge: 10 Ways to Connect Today’s Profits With Tomorrow’s Bottom Line, is co-authored with Jochen Zeitz and published by Jossey-Bass. He tweets as @volansjohn.

John Elkington, co-founder and Executive Chairman of Volans, recently spoke at the Centre for Challenge Prizes 'Challenges of our Era' Summit. Here he lays out a challenge of his own - to encourage others to use incentive prizes to drive the next 'Breakthrough Decade'.
John Elkington
Wednesday, 17 December 2014