Social Entrepreneur at the Agile Ageing Alliance

Ian Spero
Guest Author

What I do

A social entrepreneur and pioneer of experiential and cause-related marketing, Ian excels in the design and construction of unconventional private/public sector alliances that deliver socioeconomic impact in a spirit of open innovation.


Following three decades producing multi-faceted marketing communications campaigns for blue chip clients, Ian established Creative Skills for Life together with the Agile Ageing Alliance (AAA), a campaigning social movement which aims to promote development and sustainability of pioneering innovations that will enable our older selves to enjoy more meaningful Agile lives in the comfort of our own digitally enabled homes and neighbourhoods of the future.

Outside of AAA Ian is deeply immersed in grassroots, cutting edge innovation working with Innovate UK, the government's innovation agency, where he is responsible for leveraging public investment in a diverse portfolio of exciting, early stage businesses.