Tim is Chairman of Creston Communications, the Creston Group's communications division. He has held a variety of senior roles both agency and client side, including positions at Shell, John Menzies and the Aer Lingus Group.
Tim also spent 15 years at the TBWA\UK Group, where he served as CEO of TEQUILA\London, CEO of Agency.com and as a board member of the TBWA\UK Group Executive Board.
He joined the Creston Group in 2012. He is responsible for the strategic direction, growth and development of the Group’s communications agency.
Irresistible, owned and operated by Matt Nelson, David Wilson and Paul Maynard, is the result of combining purist film making with brand appeal strategy. It helps brands to express their personality and maximize their appeal through meaningful branded content that truly resonates with their audiences.
The company’s goal is to help brands to develop positive long term relationships with an ever increasing fan base. Irresistible nurture a diverse roster of highly creative writers and directors from award winning graduates to some of Hollywood’s finest feature film directors and marry their talents with suitable confident brands.
In short, Irresistible is all about widespread emotional immersion in powerful stories that drive brand appeal. Most recently, the team won best short film at the Berlinale Generation 14Plus 2014.
Photo: Mentor, Time Bonnet, Creston and mentees Matt Nelson, David Wilson and Paul Maynard, Irresistible Films.