The Scottish Documentary Institute is working with Distrify to develop a fundraising widget that can be universally embedded on the web just like a video player.
It features an easy-to-use sliding-scale interface and can offer incentives or donations to partners. Without an intermediary platform, this toolset will not only facilitate crowdfunding or donations as currently known; it will offer groundbreaking functionality such as instant digital rewards, flexible pricing, automated handling of community screenings, and pay-it-forward technology.
I AM BREATHING is a critically acclaimed documentary telling the story of a British man diagnosed with motor neurone disease (MND) in the last few months of his life. The Hollywood Reporter describes the film as an ‘intimate documentary examining a normal-but-remarkable man and wife's handling of his fatal disease ranks among the year's most moving films”. The film has the power to raise awareness and funds for research and support for those affected by MND.
SDI launched the Portable Fundraiser ‘widget’ to coincide with and drive demand for community screenings on the global release date of I AM BREATHING, 21 June 2013. Combined with marketing and outreach work to make sure the widget was implemented by hundreds of partners with an interest in the films’ subject matter, 4,020 supporters signed up for updates, with around a quarter of them (896) having subscribed directly through embeds of the new I AM BREATHING widget.
Thanks to the Portable Fundraiser, the film had been screened more than 270 times in 43 countries by the end of August 2013. Further development of the widget includes a ‘top-up’ donation feature which allows the audience to make a contribution to charities and other organisations fundraising around the cause being explored through the film.
A new ‘pay it forward’ feature of the Portable Fundraiser has just been launched (Nov 2013), accompanying the release of FUTURE MY LOVE. The film tells the story of economy as a human relationship – and of our quest for alternatives. Using the Digital R&D Fund award, the partners are building their own gift economy. You watch the film by paying or receiving it as a gift, and in turn ‘pay it forward’ to friends, family or people you don’t even know. The ‘pay it forward’ concept is gathering momentum globally, we believe this is the first time it has been applied to the digital distribution of film - made possible by the development of the Portable Fundraiser though the Digital R&D Fund for Arts Organisations in Scotland .
Final project stages will allow the toolset to communicate directly with campaigning software, set your own price for films, and support crowdfunding opportunities.
Scottish Documentary Institute
The Scottish Documentary Institute has become Scotland's hub for documentary film and is recognized internationally as a leader in the genre. Through training, production and distribution, SDI brings the documentary world to Scotland, and Scottish films and filmmakers to the world. SDI combines a research centre at Edinburgh College of Art with SDI Productions Limited. While SDI originally focused on developing new talent through short films, the formation of SDI Productions enabled it to move into feature-length documentaries.